owi
Social Media Marketing Manager
New Westminster, British Columbia · Full-time
Sponsorship not specified$70k-$85kDetected 20 days ago
Social Media MarketingWritingPipeline ManagementUnreal EngineCommunicationOrganizational Skills
About the role
- Offworld is seeking an experienced Social Media Marketing Manager that is passionate about social media campaigns, creating engaging organic social media strategies, and is well versed in content strategy.
- Reporting to the Head of Marketing, the Social Media Marketing Manager will be responsible for taking our social media strategies to the next level, for all products as well as our corporate channels.
- A successful candidate will have a strong background in copywriting, social media, asset conception, and process pipeline management as well as an understanding of connecting paid and organic media to compliment each other for greater success.
Responsibilities
- The founding purpose of the team was to bring a standalone successor of this acclaimed mod to market and build a game development studio and a livelihood from that foundation.
- Develop and execute social media strategies tailored to Offworld's games, updates, campaigns, and brand priorities
- Own and maintain social media calendars across product and corporate channels
- Manage social content requests, asset pipelines, approvals, prioritization, and deadlines with internal and external stakeholders
- Partner with Marketing Art, Video, Product Marketing, Community, and Production teams to create and deliver social-first content
- Support campaign amplification for game launches, updates, events, sales, contests, charity initiatives, and community programs- Act as a liaison between Marketing and Community to ensure consistent messaging, tone, and response alignment
Requirements
- 3+ years of experience in social media, community, digital marketing, or a related role
- Strong understanding of major social platforms, including platform best practices, content formats, trends, and reporting tools
- Excellent copywriting, editing, and communication skills, with the ability to adapt tone across different brands, audiences, and platforms
- Ability to interpret social performance data, identify insights, and make recommendations based on results
- Experience with social media management, analytics, scheduling, and reporting tools
- Familiarity with paid social copy, campaign amplification, influencer/community programs, events, or live-service game marketing is an asset
Nice to have
- Experience managing social media channels for games, entertainment, technology, or consumer brands preferred
- Understanding of gaming communities, player sentiment, and online community dynamics strongly preferred
- Degree or diploma in marketing, communications, journalism, business, or a related field is preferred, but equivalent experience will be considered
Compensation
- The typical salary range for this position is $70,000 - $85,000 CAD per year and is subject to change.
Benefits
- Extended health and dental benefits
- Wellness & health spending account
- Retirement savings plan
- 3 weeks of paid vacation and 2 weeks of paid studio shutdown over the December holiday period
Company info
- If you meet the above qualifications, and Offworld sounds like the kind of company you want to be a part of, please apply now with a copy of your resume and cover letter.
Equal opportunity
- equal opportunity employer.
Visa & Work Authorization
- eceive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender, sexual orientation, age, marital status, physical and/or menta
This listing is sourced directly from owi's careers page and normalized into a canonical job model.