Audiohook
Demand Generation Manager
United States
Sponsorship not specifiedDetected 20 days ago
SEOSEMHubSpotSalesforceMarketoCRMForecastingLeadershipCommunicationCollaboration
About the role
- You'll partner closely with Sales, Product Marketing, and Leadership to ensure every campaign is sharp, measurable, and tied to revenue.
- The Demand Generation Manager will own the top and middle of Audiohook's marketing funnel - building, executing, and optimizing coordinated GTM and digital marketing programs that generate qualified pipeline, accelerate sales cycles, and establish Audiohook as the category leader in performance audio advertising.
Responsibilities
- Partner with Sales and Product Marketing to design coordinated GTM motions for new product launches, feature releases, and segment expansions
- Build and scale ABM programs targeting priority brand and agency accounts in coordination with Sales
- Build and execute a multi-channel demand gen strategy across paid media, SEO/SEM, content syndication, email nurture, and events
- Manage paid media budget across LinkedIn, Google, programmatic, and industry publications - optimizing for CAC, pipeline velocity, and ROI
- Own digital campaign operations end-to-end: setup, audience segmentation, landing page optimization, conversion tracking, and reporting
- Partner with Content and Product Marketing on lead-generating assets: webinars, whitepapers, case studies, and gated reports
- Develop and maintain the marketing tech stack (CRM, marketing automation, intent data, analytics) and ensure clean data flow between systems
- Partner closely with Sales on lead routing, follow-up SLAs, and pipeline reviews
Requirements
- 5+ years of B2B demand generation experience
- Hands-on expertise with marketing automation platforms (HubSpot, Marketo, or similar) and CRM (Salesforce or HubSpot)
- Experience in adtech, martech, or SaaS
- Experience running ABM programs at scale
- Experience in a startup or high-growth company
- Comfort using AI tools to plan campaigns, draft copy, and analyze performance
- Proven track record of building demand programs from scratch and scaling them - not just optimizing existing playbooks
- Deep fluency in paid media - particularly LinkedIn, Google, and programmatic - including campaign architecture, audience strategy, and performance optimization
- Strong analytical skills; comfortable building attribution models, forecasting pipeline, and making budget decisions based on data
- Excellent written communication and the ability to brief creative, agency, and internal partners
Compensation
- Bi-annual Corporate Offsites
Benefits
- Competitive salary and equity opportunities
- Health, dental, and vision benefits
- Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
- Build attribution models and report on funnel health, channel performance, and pipeline contribution in weekly leadership meetings
- Flexible PTO and remote-friendly culture
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This listing is sourced directly from Audiohook's careers page and normalized into a canonical job model.