Watershed Foods, LLC
Product marketing manager
San Francisco
Sponsorship not specifiedDetected 84 days ago
Product StrategySales
About the role
- As a product marketing manager at Watershed you will play a critical role in defining Watershed's messaging, positioning, audience segmentation, launch plans, and demand strategy for major product areas within our sustainability AI platform.
- We're looking for a decisive and influential marketer who thrives when given autonomy to orchestrate an end-to-end strategy.
- Our ideal candidate will be adept at both the creative side of product marketing and the analytical side.
Responsibilities
- Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization.
- Define and implement the product marketing and launch strategy for strategic product areas, from market sizing and audience segmentation, to positioning, messaging and GTM execution.
- Specialize in developing product adoption and customer expansion strategies with the customer and product organizations
- Partner closely with the product, sales and policy teams, to create compelling materials for sales teams and marketing campaigns.
- Work with demand gen to set targets and develop demand models for product lines, analyzing performance throughout the go-to-market phase and adapting strategy.
- Build and reinforce a culture of diversity, inclusion, and high performance
Requirements
- You might be a fit if you have:
Nice to have
- 7+ years of B2B product marketing experience
- A strong track record of product messaging, positioning and strategies for B2B enterprise software products
- Experience driving customer expansion.
- Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
- While not required for this role, experience with sustainability is a plus.
Skills
- Developed skills and comfort with demand models, analyzing performance and setting targets based on strategy.
- Strong writing and storytelling skills enabling them to translate complex subjects into compelling narratives.
Benefits
- We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements.
Company info
- We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.
- At Watershed, we are dedicated to ensuring an inclusive recruitment process.
Visa & Work Authorization
- Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr.
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