Knit
Director, Growth Marketing
New York City | United States (Hybrid) · Director
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odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
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DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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About the role
- Note, Knit does US All Team, in-person company events 2x per year.
- We help the world's most iconic brands make confident decisions through deep customer understanding.
- Knit pairs our AI-native tooling with world-class researchers to run quant and qual at scale - delivering executive, decision-ready insights to inform billion dollar decisions.
Responsibilities
- Come build with us!
- You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs.
- You'll join a team that's building something category-defining and help shape how some of the world's most respected brands uncover and activate insights through AI-native research.
- This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results.
- Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine. This is a hybrid role based in New York City.
Requirements
- 6+ years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
- Proven success driving pipeline and revenue impact in an enterprise GTM motion.
- Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
- Hands-on experience with modern marketing automation, CRM, and analytics tooling.
- Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability
- This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs.
- Required Skills & Experiences
Nice to have
- Experience in market research, insights, or adjacent data/analytics industries
- Familiarity with AI-powered products or platforms
- Experience in a high-growth startup where the GTM function was still being built
Compensation
- $135,000 - $190,000
Company info
- Ideal Start Date: November 2026 Location: While we are open to remote candidates we are prioritizing individuals that are able to work under a hybrid model with 3 days a week in our NYC Headquarters.
- Salary Range: $135,000 - $190,000 A little about us Knit is the AI-native research agency.
- Our Company Values We are the Championship Team.
This listing is sourced directly from Knit's careers page and normalized into a canonical job model.