Qualtrics

Principal Analyst, Demand Generation - Paid Social & Programmatic

Dallas, Texas, United States · Principal

Sponsorship not specifiedDetected 18 hours ago

RESTSalesforceMarketoCRMSalesForecastingProcurementLeadershipCommunicationCollaborationMentoring

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odds of building a lasting career here

40Risky

Cap-exempt (no lottery)0

Sponsors this role90

Entry-level history0

PERM / green-card track0

Lottery odds40

Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card follow-through: 100%

Of 36 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 512 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Files H-1B transfers

16 transfer filings in the last year, covering 16 workers. Median labor-condition decision: 10 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light.
You won't have to look to find growth opportunities-ready or not, they'll find you.
Join over 5,000 people across the globe who think that's work worth doing.

Responsibilities

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love.
Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
They are made by a committee - a CX or HR leader who owns the outcome, an insights team that vets the method, an IT and procurement group that stress-tests the platform, and a finance leader who wants to see the return.
You will build, launch, and optimize campaigns across paid social and programmatic globally - owning execution end to end, from brief to live to optimized to reported.
You are still directly in the platforms building campaigns, pulling numbers, and diagnosing delivery problems rather than seeking a role where you stop touching the keys.
You comfortably design and interpret incrementality, lift, or holdout tests and know when to look beyond dashboard attribution to prove impact.

Nice to have

8+ years of paid media experience, the majority in B2B, including time owning strategy for a multi-channel program at global or multi-region scale.
A track record of setting media strategy and being directly accountable for its results, alongside experience managing budget allocation, pacing, and defensible reallocations.
Practical experience with account-based advertising platforms (6sense, Demandbase, Terminus) and intent data.
On the Qualtrics Paid Media team, we balance high-autonomy ownership with an 'all-hands' collaborative mindset.
We love innovation and welcome new ideas, provided they are rooted in data, clear logic, and measurable business impact.
QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
Amazing QGroup Communities
Mondays and Thursdays, plus one day selected by your organizational leader.

Benefits

From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business.

Company info

But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them.
We are domain experts who take pride in fully owning our channels, but we operate without siloes-when something needs to be created, built, or solved, everyone pitches in to make it happen, regardless of role bounds.

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This listing is sourced directly from Qualtrics's careers page and normalized into a canonical job model.