CookUnity

Offline Media Manager

New York, New York, United States; United States (Remote)

Sponsorship not specifiedDetected 1 day ago

Project ManagementGrowth MarketingNegotiationForecastingExcelVendor ManagementLeadershipAdaptability

About the role

You will be expected to run a sophisticated media operation, make smart bets on emerging channels, and communicate clear performance insights at all levels of the business.
Growth Marketing Team focuses on driving all new revenue for CookUnity's business.
Our goal is to grow as fast as possible while maintaining a high level of efficiency.

Own and scale CookUnity's offline media program across Linear TV, CTV, Online Video, Network Radio, Streaming Audio, and Podcasts, ensuring all efforts drive measurable brand lift and customer acquisition aligned with LTV:CAC targets
Develop strategic allocation of media resources across channels based on target audience consumption habits, competitive landscape analysis, and KPIs by funnel stage
Lead and manage media agency relationships with clarity and accountability-owning contract negotiation, scope definition, campaign development, and performance expectations
Drive sophisticated measurement frameworks including brand lift studies, incrementality testing, and multi-touch attribution to prove offline media's contribution to the funnel
Collaborate cross-functionally with Creative, Analytics, Product Marketing, Legal, and channel teams to ensure brand consistency, accurate tracking, and integrated go-to-market execution
Low-ego collaborator who elevates teams and drives alignment

5+ years of experience in offline and digital media for direct-to-consumer or ecommerce brands, with demonstrated success driving both awareness and acquisition at scale
Deep expertise in offline channels (Linear TV, CTV, Audio) with at least 3+ years of hands-on experience negotiating, executing, and optimizing broadcast campaigns
Proven track record managing significant media budgets (ideally $10MM+/year) with strong command of efficiency metrics (CPM, CPV, brand lift, LTV:CAC)
Operate with a high degree of autonomy and accountability you proactively flag risks, identify opportunities, and push for what you believe in
Advanced understanding of media measurement including MMM (Media Mix Modeling), brand lift studies, incrementality testing, and attribution frameworks
Experience leading agency partnerships owning strategy development, performance accountability, and contract/scope management with external media partners
Highly analytical thinker with advanced Excel skills you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
Strong creative judgment and brand sensibility you understand what makes compelling brand creative and can evaluate effectiveness across formats and channels

Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
Intellectually curious and commercially sharp you think like a growth leader, not just a channel operator
Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)

Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data, MMM outputs, and scenario modeling

🩺 Health Insurance coverage
📈 We grow, you grow: Stock Options Plan granted on Day 1
🌟 Eligible for a bi-annual performance bonus
⛱ Unlimited PTO
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
Build and execute structured testing roadmaps across creative formats, daypart optimization, audience targeting, and channel mix to drive continuous learning

We are a test and learn team that rewards contrarian marketers.
As our Media Manager for Offline Channels, you will take full ownership of CookUnity's brand-building and upper-funnel acquisition strategy across traditional and emerging broadcast media.
You'll drive profitable growth and brand awareness across Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts by blending strategic media planning with rigorous performance measurement.
This is a critical growth lever that bridges brand-building with bottom-line efficiency.
Food has lost its soul to modern convenience.
And with it, it has lost the power to nourish, inspire, and connect us.
So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs.
Today, CookUnity delivers 50 million meals a year from the industry's best chefs to homes all over the country.
Ready-to-eat.
And crafted with the passion that nourishes body and soul.
Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

This listing is sourced directly from CookUnity's careers page and normalized into a canonical job model.