Flora Food Group
Senior Manager of Shopper Marketing
Hackensack, NJ, US · Senior
Sponsorship not specified$175k-$185kDetected 5 days ago
Stakeholder ManagementPerformance ManagementResearchLeadershipCommunication
About the role
- You might be the right candidate for this role or other roles.
- Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all.
- We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge.
Responsibilities
- Develop and execute shopper marketing strategies aligned with brand objectives, customer priorities, and commercial goals.
- Lead shopper marketing programs across key retail channels, including grocery, club, mass, foodservice, and eCommerce.
- Partner with Sales and Customer teams to develop retailer-specific activation plans and Joint Business Planning (JBP) initiatives.
- Create shopper marketing solutions that drive category growth and strengthen retailer partnerships.
- Drive shopper marketing excellence across digital and physical retail environments.
- Champion omnichannel thinking to create connected shopper experiences.
- We are seeking a strategic and commercially minded Senior Manager, Shopper Marketing to lead the development and execution of shopper-led growth strategies across Flora Food Group's portfolio.
- This role will translate consumer and shopper insights into impactful retail activation programs that drive conversion, strengthen retailer partnerships, and accelerate brand growth across grocery, club, mass, eCommerce, and omnichannel environments.
- The Senior Manager, Shopper Marketing will partner closely with Brand Marketing, Sales, Category Management, Revenue Growth Management, and Customer teams to develop compelling shopper experiences that win at the point of purchase.
- Partner with Brand,
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 8+ years of progressive experience in Shopper Marketing, Trade Marketing, Category Management, Brand Marketing, or Commercial Marketing within FMCG/CPG.
- Strong understanding of retail channels including grocery, club, mass, and eCommerce.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience supporting major retailers such as Walmart, Target, Costco, Kroger, Amazon, or similar.
- Experience with shopper research and analytics platforms:
- Experience with digital shelf analytics platforms:
- We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile.
- Required
- Proven experience developing and executing shopper marketing programs that deliver measurable business results.
- Experience partnering with Sales teams and retail customers.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Preferred
- Experience in food, beverage, dairy, plant-based, health & wellness, or sustainability-focused categories.
- Circana (IRI)
Nice to have
- MBA or advanced business degree preferred.
- Experience working in a high-growth or transformation environment.
- Strategic mindset with strong commercial instincts.
- Ability to turn shopper insights into compelling activation strategies.
- Strong ownership mentality and bias toward action.
- Collaborative approach with the ability to influence across functions.
- Passion for consumers, brands, and winning at the shelf.
Compensation
- $175,000-$185,000 + Annual Bonus
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