Atoms
Brand Director
San Francisco, CA · Director · Full-time
Sponsorship not specified$170k-$200kDetected 19 hours ago
Design SystemsBrand StrategyRoboticsLeadershipCommunication
About the role
- The ideal candidate pairs sharp creative judgment with commercial discipline.
- You think in systems - voice, identity, messaging architecture - but you're just as comfortable in the weeds of a campaign or a landing page.
- You've built the function, led the team, and raised the bar on the work and you're energized by doing it across three growing businesses at once.
Responsibilities
- Own brand strategy and positioning across the portfolio - the overarching Atoms narrative and how each product brand ladders up to it
- Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint - web, product, sales, lifecycle, social, events, and PR
- Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
- Lead brand campaigns end to end - concept, creative, production, and measurement - that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
- Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
- Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
- Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events - and so brand and demand reinforce each other
- Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast
- Define success metrics for brand influence and build the measurement framework - awareness, consideration, perception, and share of voice - that connects brand investment to pipeline and growth
- Hire, manage, and mentor a team of brand and creative professionals as the function grows
Requirements
- 10+ years in brand marketing, including significant experience leading brand at a high-growth company
- A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)
- Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences
- you can articulate a narrative that lands with a busy operator and an enterprise buyer alike
- Comfort in a fast-moving environment with multiple business units and shifting priorities
Nice to have
- Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
- Analyze market trends, competitive positioning, and audience sentiment to inform strategic brand decisions
Compensation
- The base salary range for this role is $170,000 - $200,000 per year.
- 8 paid holidays per year
Benefits
- Base salary is just one part of your total rewards package.
- You may also be eligible for equity awards and an annual performance-based bonus.
- Benefits Summary (USA Full-Time Exempt Employees):
- Medical, dental, and vision insurance (multiple plans, incl.
- Company-paid life and disability insurance (short- and long-term).
- Optional supplemental life insurance for self, spouse, and children.
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- Paid Bereavement leave
Company info
- Atoms is building the machines that power the next era of progress.
- Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We're changing that.
- Atoms builds Physical AI- real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.
- This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don't just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.
- We are roboticists, engineers, operators, and builders.
- We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.
- If you want to work on hard problems with real-world impact, join us.
- Over the last decade, software has transformed the digital world.
- But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained.
- We're changing that.
- Atoms builds Physical AI- real-world robots for the industries that move civilization forward, starting with food, mining, and transport.
- Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.
- This work requires more than robotics.
- It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate.
This listing is sourced directly from Atoms's careers page and normalized into a canonical job model.