OneCrew
Product Marketing (Marketing Lead)
San Francisco (FiDi Office)
Sponsorship not specified$120k-$180kDetected 89 days ago
Data AnalysisProject ManagementHubSpotGoogle AnalyticsSalesOutbound SalesLogisticsLeadershipCommunication
About the role
- Define how OneCrew wins, and make the market feel it.
- Paving contractors are practical buyers.
- They care about a clear answer to: why you, why now, why not the other guys.
Responsibilities
- We're hiring our first marketing leader to own both how OneCrew is positioned in the market and how that positioning translates into qualified pipeline and revenue.
- This is not a support role.
- You'll work across product, sales, and leadership to turn what we build into why it matters, get that message into market, and ensure it drives measurable growth.
- You want to own brand or creative as your primary function
- positioning, category design, buyer psychology
- Experience at a Series A or B company building PMM from zero
Requirements
- 3-7 years in a high-performance strategic, analytical, or operational role (strategy consulting, investment banking, PE, BizOps, founder, chief of staff, or similar)
- Demonstrated ability to influence GTM strategy, messaging, or buying decisions in a real-world environment, not just analysis
- Regardless of path, you have:
- Comfort owning outcomes in ambiguity
- Ability to quickly learn new industries, products, and tools
- Exceptional communication and the ability to explain complex value simply
Nice to have
- Experience marketing to contractors, tradespeople, or non-tech-native buyers
- Background in competitive intelligence or win/loss programs
- Familiarity with vertical SaaS leaders like ServiceTitan or Procore
- 3-7 years of product marketing experience in B2B SaaS, ideally SMB or mid-market field service, vertical SaaS, or construction tech
Skills
- scaling paving operations
- mid-market commercial paving
- PE-backed roll-ups and enterprise
- ICP definition and refinement
- segment prioritization based on revenue efficiency
- campaign strategy across outbound, inbound, partnerships, and events
- how messaging shows up across every buyer touchpoint
Benefits
- $120K-$180K base plus meaningful early-stage equity
- Full medical, dental, and vision (most options 100% covered)
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This listing is sourced directly from OneCrew's careers page and normalized into a canonical job model.