Replit
Influencer Marketing Manager
Foster City, CA · Full-time
Sponsorship not specifiedDetected 50 days ago
Agentic AIProduct ManagementInfluencer MarketingNegotiationVideo ProductionCollaboration
About the role
- Influencer and creator marketing is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust.
Responsibilities
- Own the influencer strategy end to end: Define Replit's influencer and creator program - tiers, categories, target audiences, platform prioritization, and campaign objectives
- Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
- Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms - from nano to top-tier
- Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
- Community and ecosystem relationships: identify rising voices, build relationships before you need them, and position Replit as the platform creators in the AI space want to be associated with
- 6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
Requirements
- Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script
Nice to have
- Short-form video production experience or background working with video-first creators
- An active Replit builder - you've shipped something with the product
- Based in or able to relocate to the San Francisco Bay Area
- This is a full-time role that can be held from our Foster City, CA office.
- The role has an in-office requirement of Monday, Wednesday, and Friday.
- 💹 401(k) Program with a 4% match (US Only)
- 🧑💻 Autonomous Work Environment
- 🚀 Quarterly Team Gatherings
Skills
- Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
- Comfort operating in ambiguity and moving fast - you don't need a 10-slide deck to start a relationship or launch a campaign
- AI-native with genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
Compensation
- 💰 Competitive Salary & Equity
Company info
- Replit Blog https://blog.replit.com/
- Amjad TED Talk https://youtu.be/kCudFI4tcpg?si=l4ViCejV_f2RZkDi
- Operating Principles https://blog.replit.com/operating-principles
- Reasons not to work at Replit https://blog.replit.com/reasons-not-to-join-replit
This listing is sourced directly from Replit's careers page and normalized into a canonical job model.