Blink Health
Senior Growth Marketing Manager (Pharma & HCP)
United States · Senior
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About the role
- Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities
- Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands
- BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers.
Responsibilities
- Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers
- Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners
- Establish scalable strategies to support our client success team's efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
- Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team
- Collaborative: Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
- Our business model not only helps people, but drives economics that allow us to build a generational company.
- Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers
Requirements
- Campaign Tools: Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)
Skills
- Detail-Oriented: Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear.
Benefits
- At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances.
- We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year.
- We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Applicants who provide their phone number and consent to receive text messages may receive SMS or MMS updates from Blink Health regarding their application.
- 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
Company info
- We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation.
- It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population.
Equal opportunity
- We are an equal opportunity employer and value diversity of all kinds.
This listing is sourced directly from Blink Health's careers page and normalized into a canonical job model.