Gen Digital Inc.

Gen Digital Inc.

Senior AI Search & SEO Strategist

USA - New York, NY · Senior · Contract

Sponsorship not specified$15k-$20kDetected 34 days ago
Data VisualizationLLMsA/B TestingSEOContent MarketingGoogle AnalyticsCommunicationCollaborationAdaptabilityOrganizational Skills

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odds of building a lasting career here

42Risky
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70

Thin sponsorship signal and lottery-bound (~15% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 10 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 100%

Of 7 labor certifications old enough to have been used, 0 expired without the employer filing the next step. Median time from filing to decision: 486 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Reported a layoff in this occupation

In a green-card filing decided 2026-05-29, this employer stated it had laid off workers in Computer and Information Systems Managers (CA) during the preceding six months. 3 such filings on record.Describes the period before that filing, not necessarily today. Unlike WARN notices this is occupation-specific and federal.

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • The Senior AI Search & SEO Strategist is a key practitioner on Gen's Discoverability and Distribution team, responsible for driving visibility and authority of Gen's consumer brands across organic search, AI-powered discovery surfaces, and the open web.
  • This is not a traditional organic optimization position
  • this is a role for a hands-on, high-impact expert equally fluent in SEO craft, content strategy, agentic workflows, and the emerging field of Answer Engine Optimization (AEO).

Responsibilities

  • Partner with technical SEO, web development, UX, and product teams to ensure content strategy and execution align with organic and AI Search best practices.
  • Identify and own new brand-visibility and audience-growth projects, earning support from other teams and communicating value and results to leadership.
  • Serve as the primary organic and AEO POC for internal and external partners - providing briefs and reviewing deliverables for web development projects, redesigns, system migrations, and other projects to ensure standards are met.
  • Manage the organic and acquisition content strategy for Gen's cybersecurity portfolio.
  • Develop detailed content briefs that guide editorial and web teams to create best-in-class landing pages.
  • Work with enterprise and custom analytics tools to track and analyze web performance and LLM visibility, using data to drive optimization decisions and translate findings into editorial and digital PR activation plans.
  • You'll bring craft, curiosity, conscientiousness, speed, and rigor, raising the bar for how our team helps our brands communicate core values, meet audiences, and build consumer trust.
  • We're always looking for smart, fearless, high-impact talent who see AI as a teammate, leveraging it to move faster and deliver meaningful results.

Requirements

  • Deep proficiency with SEO tooling: Semrush, Ahrefs, Google Search Console, Screaming Frog, and/or equivalent platforms.
  • Success depends on both understanding how LLMs synthesize and surface information and being able to create and communicate strategy effectively to build the strong cross-functional relationships required to execute.

Nice to have

  • 5+ years of hands-on SEO (and AEO) experience with a strong focus on content strategy, editorial optimization, and organic performance - ideally in a tech or YMYL vertical.
  • Proven track record of driving measurable organic and AI search improvements through content strategy and optimization.
  • Strong analytical skills, comfortable with performance data, and able to translate insights into prioritized action plans.
  • Familiarity with AEO, entity SEO, and experience optimizing content for AI-powered search surfaces.
  • Proficiency with Google Analytics, Adobe Analytics, Amplitude, or other analytics platforms.
  • Ad hoc dashboard creation in Looker Studio, Power BI, or a similar tool a plus.
  • Growing fluency with (or eagerness to master) emerging enterprise LLM monitoring tools like Profound.
  • Experience applying E-E-A-T and YMYL content quality standards, preferably in a rigorous editorial environment.

Compensation

  • The annual base salary for this position is $165,000 USD.
  • This role is also eligible for an annual performance-based bonus.
  • Base salary is one component of Gen's total compensation package.
  • Actual compensation will vary based on a candidate's qualifications, experience, skills and competencies related to the role.
  • Sustainable home improvement allowance: Up to $500 per year for approved sustainable home upgrades.

Benefits

  • 401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.
  • Health Savings Account (HSA) funding: If you enroll in an HSA-eligible medical plan, Gen contributes $500-$1,500 per year depending on your coverage tier.
  • Wellness and fitness reimbursement: Up to $375 per year for eligible fitness and wellness expenses.
  • Tuition and education reimbursement: Up to $5,250 per calendar year for approved, job-related education.
  • Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives.
  • When you're part of Gen, you'll have the flexibility, tools, and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits, and well-being programs.
  • We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities, and ideas to join our team.

Company info

  • At Gen, we are scrappy and relentlessly customer driven.
  • If this sounds like you, we'd love you to be part of Gen.
  • We are a collaborative, globally distributed team that moves quickly, shares knowledge openly, and takes the quality of our work seriously without taking ourselves too seriously.

Equal opportunity

  • Conversations with other members of the team.
  • Final Decision:
  • We move quickly and will keep you informed at every step.
  • Gen is an equal opportunity employer, and we're committed to fair, inclusive practices at every stage of the candidate and employee journey.
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