SolarWinds

Content Marketing Manager

Austin, Texas

Sponsorship not specifiedDetected 10 hours ago

AlgorithmsLLMsProject ManagementSEOContent MarketingContent CalendarsWritingResearchLeadershipCommunication

About the role

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic.
We hire based on attitude, competency, and commitment.

Oversee and manage the prospect content journey for SolarWinds Observability, including, ensuring each stage of the journey has the right content aligned to ICPs and personas to move buyers from awareness to consideration to closed won
Manage the content calendar for the Observability new logo Demand Generation team.
Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel new business acquisition campaigns across various platforms
Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content
Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches
Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs

Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
Familiarity with Generative AI tools for scalable content creation
Excellent written and verbal communication skills with a strong attention to detail
Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
Leverage generative AI tools to assist in content creation and translations
Align messaging of demand gen content with company best practices, personas, and overall brand guidelines
Researches and recommends personalized content opportunities for new or existing customer segments
Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines
Conduct thorough fact-checking and research to ensure accuracy and credibility of content
Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving
Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.

Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments

This listing is sourced directly from SolarWinds's careers page and normalized into a canonical job model.