Brooklinen
Senior Product Marketing Manager
New York, New York · Senior
Sponsorship not specified$108k-$125kDetected 14 days ago
Content MarketingCollaboration
About the role
- As the business continues to scale across channels and complexity, we're entering a new chapter that requires stronger operational infrastructure and clearer enterprise execution.
- We're hiring a Senior Product Marketing Manager to define how our products show up in the market from initial concept through launch and ongoing optimization.
- This is not a traditional campaign role.
Responsibilities
- Develop cohort-specific messaging and descriptors that make product fit immediately clear to the customer
- Build consistent product storytelling frameworks that scale across site, email, paid, and retail
- Lead Go-to-Market Strategy
- Own GTM strategy for product launches and key commercial moments
- Partner with Product and Merchandising to shape how products are brought to market not just when
- Drive alignment across teams so launches are executed with clarity and consistency
- Partner with Ecommerce, who owns testing and conversion outcomes, to:
Requirements
- 6-8+ years of product marketing experience (DTC, retail, CPG, or consumer brands)
- Experience owning positioning, messaging, and GTM execution
- Strong understanding of how product storytelling influences customer behavior
- Experience partnering with Ecommerce or Growth teams
- Ability to operate both strategically and hands-on in a fast-moving environment
Compensation
- Fertility & family-building support (up to $20,000 lifetime)
- Up to four additional remote weeks per year with approval
- One Medical, Talkspace, and $1,000 per year via Joon for wellness
- Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
Company info
- that comfort can bring happiness.
- Today, we're one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing.
- Our assortment - from sheets and towels to thoughtful additions for the modern bedroom - has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
- We're growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft - and each other.
- #LI-Hybrid #LI-MK
- At Brooklinen, we're building the future of comfort - thoughtfully, ambitiously, and with intention - nurturing our customers, our team, and the work that helps us grow in a way that feels human and sustainable.
- Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness.
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This listing is sourced directly from Brooklinen's careers page and normalized into a canonical job model.