opositiv
Performance Marketing Lead, Paid Search
Santa Monica, California · Full-time
Work authorization required$110k-$130kDetected 8 days ago
SEMGoogle AnalyticsPerformance MarketingLead GenerationExcelCadenceResearchLeadershipCommunicationCollaborationTime ManagementAdaptability
About the role
- This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one.
- We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit.
- Conduct keyword research, suggest ad copy testing, and work with the e-commerce team on landing page optimization to maximize campaign performance.
Responsibilities
- Help drive the development of Google paid search strategies to achieve marketing objectives, including lead generation, sales, and brand visibility.
- Own execution of campaign setup and optimization.
- Share performance analysis to drive continuous improvements and meet key performance indicators (KPIs)
- Monitor and analyze campaign performance data, generate insights, and create regular reports for internal stakeholders.
- Implement testing and conversion rate optimization initiatives with ecommerce team to enhance campaign effectiveness.
- The Performance Marketing Lead, Paid Search is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition.
- O Positiv believes in the power of building a diverse and culturally inclusive team.
- We're driven to build a workplace based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of O Positiv.
Requirements
- Experience in a Direct Response CPG Brand whose majority of revenue comes from eCommerce
- 3-5+ years required experience in a Performance Marketing, managing a high volume of campaigns and/or channels
- Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
- Budgetary experience including proven optimization for strong CPA/CAC goals required
- Familiarity with keyword research & web analytics tools
- Strong analytical skills and the ability to interpret data to make data-driven decisions
Skills
- Ability to manage multiple moving pieces
- Strong time management and prioritization skills
- Adaptable to learning new social platforms and advertising technologies
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, organized, and goal-oriented
- Startup and/or e-commerce experience is a plus
- Experience navigating healthcare or restricted advertising spaces is a plus
- Experience with Claude and performance report automation/dashboard creation is a plus
- listen, mentor, and teach by example
- Additional Preferred Experience and
- Applicants must be currently authorized to work in the United States on a full-time basis.
- Hours and Compensation
Compensation
- Hours and Compensation
Benefits
- Flexible PTO, Sick Days, and Wellness Days
- Medical, Vision, and Dental Coverage
- $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits
Company info
- O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of life-from their first period to well beyond their last. Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way. Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support-offering vitamins, supplements, and personal care products that women trust.
- Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com. We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories. We are scaling fast and shaping the future of women's health. Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact. Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.
- Your Role
- The Performance Marketing Lead, Paid Search is a versatile, hands-on operator who partners across our growth org to drive efficient customer acquisition. They work cross-functionally across performance marketing channels and the broader marketing team to execute campaigns, support strategic initiatives, and help scale what's working primarily for SEM but also assist with paid social to SMS/Email. This is a high-impact role for someone who thrives in collaborative environments, brings strong opinions backed by data, and is energized by working across multiple channels rather than being siloed in one.
- O Positiv Health is a Los Angeles-based women's health company on a mission to support women through every stage of life-from their first period to well beyond their last.
- Since launching in 2018, O Positiv has reshaped the women's health space, tackling long-overlooked issues with innovative, science-backed products and boldly breaking taboos along the way.
- Our growing portfolio spans PMS & hormone balance, vaginal & urinary health, digestion, menopause, and conception support-offering vitamins, supplements, and personal care products that women trust.
- Today, O Positiv products are sold nationwide at Target, Walmart, CVS, Meijer, Amazon, TikTok Shop, and OPositiv.com.
- We're proud to hold the #1 Vaginal Probiotic nationwide and multiple top-performing products across major wellness categories.
- We are scaling fast and shaping the future of women's health.
- Our team combines an entrepreneurial spirit with a passion for innovation and a commitment to impact.
- Join us, and you'll have the opportunity to grow alongside a company that's making a real difference.
Equal opportunity
- equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Visa & Work Authorization
- Applicants must be currently authorized to work in the United States on a full-time basis.
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