Varicent

Varicent

Director, Events

Toronto, Canada · Director · Contract

Sponsorship not specified$138k-$181kDetected 1 day ago
AccessibilityProject ManagementBrand StrategyHubSpotSalesforceCRMBudgetingLogisticsPerformance ManagementContract ManagementCustomer SuccessResearchLeadershipCommunicationMentoringPublic SpeakingAdaptability

About the role

  • Join us at Varicent-where your talent and ambition meet limitless opportunities for success!
  • The expected base salary range for this role is CAD $138,200 - $181,400.

Responsibilities

  • Own and manage the full events strategy roadmap across company-hosted events including in-person and virtual, third-party conferences, trade shows, and regional events.
  • Set clear goals for each event, including goals related to brand awareness, audience engagement, sales meetings, pipeline impact, customer retention, partner engagement, and attendee experience.
  • Own the end-to-end event lifecycle across the full events portfolio, from strategy, planning, budgeting, and logistics through execution, follow-up, reporting, and continuous improvement.
  • Create and manage event project plans, timelines, workback schedules, task lists, deadlines, budgets, stakeholder updates, and post-event reports.
  • Manage all event logistics depending on the event, including registration, communications, agendas, speakers, presentations, signage, booth materials, giveaways, shipping, staffing, travel, venues, food and beverage, audio/visual needs, production, lead capture, and follow-up.
  • Manage trade show participation, including booth planning, booth setup, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture.
  • Partner with Marketing, Sales, Customer Success, Product Marketing, Field Marketing, Partner Marketing, Creative, Communications, Finance, Legal, and leadership teams to align event goals, messaging, audience strategy, responsibilities, timelines, and follow-up.
  • Build, manage, and track event budgets across assigned events and the broader events portfolio, including forecasts, estimates, invoices, purchase orders, payment status, budget changes, and final expenses.
  • Find, evaluate, negotiate with, and manage event vendors and partners, including venues, audio/visual providers, production companies, event agencies, registration platforms, webinar platforms, speakers, shipping providers, and other event partners.
  • Negotiate and manage major Statements of Work, Service Level Agreements, contracts, and vendor change requests, including changes to scope, timelines, costs, deliverables, approvals, and documentation.

Requirements

  • 6+ years of experience in events, field marketing, experiential marketing, integrated marketing, or B2B marketing.

Nice to have

  • Bachelor's degree in Marketing, Communications, Business, Hospitality, Event Management, or a related field is preferred, or equivalent practical experience.

Compensation

  • Build and maintain the annual and quarterly events calendar, including recommending which events the company should host, attend, sponsor, expand, change, or discontinue.

Benefits

  • Education and Experience

Visa & Work Authorization

  • Manage trade show participation, including booth planning, booth setup, staff schedules, meeting space, sponsorship deliverables, attendee engagement, shipping, and lead capture.
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This listing is sourced directly from Varicent's careers page and normalized into a canonical job model.