CentralReach
Demand Generation Manager
Holmdel, New Jersey, United States · Exec · Full-time
Sponsorship not specified$100k-$125kDetected 41 days ago
Email MarketingPerformance MarketingLeadershipCommunicationProblem Solving
About the role
- CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education.
- This role is responsible for cross-channel campaign management for all product lines, collaborating closely with Marketing leaders, Sales, and Customer Success.
- The ideal candidate has successfully scaled full-funnel demand programs in a fast-growing B2B SaaS or data-driven tech company, bringing a mix of strategy, analytical thinking, and hands-on execution.
Responsibilities
- Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
- Define strategy for, manage, and optimize the execution of demand generation campaigns across both Marketing and cross-functional channels
- Manage tactics across inbound (paid and owned media) and ABM channels
- Collaborate closely with our partners in Sales to develop effective cross-functional conversion strategy across all channels
- Collaborate with agency partners and Integrated Marketing, Marketing Operations, and Product Marketing teams on campaign execution
- Partner with Marketing Operations on email marketing, lead tracking, and funnel conversion
Skills
- 6-8+ years of experience in Demand Gen and/or Performance Marketing roles
- Proven success owning pipeline goals
- Paid Media and Owned channel management
- Strong communication skills and collaborative excellency
- B2B Software-as-a-Service (SaaS) and Healthtech experience preferred
- Bachelor's degree or equivalent work experience
Compensation
- $100,000 - $125,000 USD
- Backed by Roper Technologies, Inc. (Nasdaq: ROP), and led by award-winning CEO Chris Sullens, CentralReach is entering an exciting phase of growth, innovation, and scale.
- Recognized as one of the best places to work over 10 times by organizations such as Inc, Built In, and NJBIZ, our culture is centered around impact, inclusion, and flexibility.
- As a hybrid company with collaborative offices in Ft.
- Lauderdale, FL; Holmdel, NJ; and Verona, Italy, we foster a workplace where top talent can thrive and make a real difference in the lives of those we serve.
- We offer competitive compensation, comprehensive health benefits, generous PTO, 401(k) matching, and paid parental leave to our full-time employees.
Benefits
- Own Marketing's acquisition pipeline targets, and regularly report on pipeline health to Marketing leadership
- Our team members also enjoy hybrid work schedules, career development support, wellness programs, and opportunities to give back through CR Cares™, our community engagement initiative.
Company info
- We are looking for a Demand Generation Manager to own the strategy and execution of demand gen programs across our target markets.
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