Microsoft
Marketing Data Analyst - Events Analytics
United States, Washington, Redmond
Sponsorship not specified$86k-$170kDetected 1 day ago
PythonSQLData AnalysisData ScienceData VisualizationStatisticsA/B TestingEmail MarketingMarketing AnalyticsMarketoCRMFinancial AnalysisForecasting
> stay_score
odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →> community_outcomes
No reports yet — be the first to help the next applicant.
About the role
- Are you passionate about events analytics, demand generation measurement, and understanding the customer journey from awareness to conversion?
- And all of that whilst working in the dynamic, customer-focused, and data-rich world of global-scale events supporting cloud-based business products?
- This role requires both technical acumen in event analytics platforms and storytelling skills to make event data not just accessible but actionable across audiences ranging from event producers to senior marketing executives.
Responsibilities
- Design and implement comprehensive event performance dashboards tracking registration trends, attendance rates, no-show patterns, session engagement, attendee quality metrics (by segment, job title, industry), and post-event outcomes
- Develop near-real-time reporting capabilities that enable event teams to monitor performance, identify at-risk metrics, and optimize during pre-event, live event, and post-event phases
- Build and optimize multichannel attribution models that connect demand generation activities - email campaigns, paid media, social promotions, blog content, seller outreach, influencer engagement - to event registrations, attendance, and pipeline outcomes
- Integrate and normalize data across Adobe Analytics, Marketo, Sprinklr, event registration systems (Stova, Cvent, proprietary platforms), email platforms, and paid media tools to create a unified view of demand generation performance
- Analyze traffic channel effectiveness, conversion funnel performance, and audience journey patterns to identify which channels and tactics drive the highest quality registrations and attendance
- Develop channel ROI frameworks that evaluate cost per registration, cost per attendee, cost per qualified lead, and customer lifetime value (CLTV) contribution by channel and campaign
- Design analytics frameworks to measure the full attendee lifecycle-from initial awareness and consideration through registration, pre-event engagement, live event participation, session attendance, content consumption, networking activity, and post-event follow-up
Requirements
- Required/minimum qualifications
- Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field
- Experience in event analytics and demand generation measurement with experience measuring multichannel marketing impact on registrations, attendance, engagement, and pipeline outcomes
- Experience with marketing attribution methodologies including first-touch, last-touch, multi-touch, and data-driven attribution models
- Experience handling large datasets to reveal patterns, trends, and insights from attendee behavior, channel performance, and funnel conversion data
- Experience with SQL and Excel.
- Experience with Adobe Analytics (or similar web analytics platforms), Marketo (or similar marketing automation platforms), and event registration systems
Nice to have
- Additional or preferred qualifications
Compensation
- $86k-$170k
Company info
- In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Equal opportunity
- equal opportunity employer.
- If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the
Visa & Work Authorization
- All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status
Apply directly at Microsoft →Create a free account for alerts like thisView Microsoft immigration profile
This listing is sourced directly from Microsoft's careers page and normalized into a canonical job model.