Healthpilot Technologies

Content Marketing Manager

Nashville, Tennessee, United States · Full-time

Sponsorship not specifiedDetected 44 days ago

A/B TestingSEOContent MarketingGoogle AnalyticsSalesResearchCommunication

About the role

Healthpilot's mission is a big one - to fundamentally shift the perception that finding the right Medicare plan has to be overwhelming.
The Medicare market is a conditioned one: folks don't know Medicare shopping can be easier, and they don't trust yet that what we have to offer isn't too good to be true.
A member of Healthpilot's Growth team, you will be responsible for activating an omni-channel marketing strategy that responds to the needs of our customers throughout their entire Medicare shopping journey.

Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles.
Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more.
Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey.

3-5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content.
Experience managing campaigns, blog strategies, and multi-channel content distribution.

Exceptional writing and editing skills, with a knack for simplifying complex topics.
Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).

Competitive salary and comprehensive benefits package, including health insurance and retirement plans.

Competitive salary and comprehensive benefits package, including health insurance and retirement plans.
Paid maternity and paternity leave
Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).

Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time.
401k program with company match
we're looking for a curious, collaborative content marketing manager motivated to help us build brand trust in the wild and strengthen our relationship with our customers, current and future.
Your goal is to build trust and confidence among new customers, and maximize loyalty and retention among current customers.
That's where you come in: we're looking for a curious, collaborative content marketing manager motivated to help us build brand trust in the wild and strengthen our relationship with our customers, current and future.
A collaborative and innovative workplace where your ideas aren't just heard-they make a difference.
At Healthpilot, we're on the move, and we want you to move up with us.

Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.

This listing is sourced directly from Healthpilot Technologies's careers page and normalized into a canonical job model.