MM

MM

Employer Brand Marketing Consultant

Boston, MA · Full-time

Sponsorship not specified$122k-$160kDetected 30 days ago
CanvaSEOEmail MarketingContent MarketingBrand StrategyCRMVendor ManagementRecruitingLeadershipCommunicationCollaboration

About the role

  • As the Employer Brand Marketing Consultant, you will focus on activating MassMutual's employer brand both internally and externally.

Responsibilities

  • You're a storyteller at heart who is adept at working cross-enterprise to build partnerships and resources needed to deliver on our brand strategy.
  • You'll own the strategy, development, and execution of content, campaigns, and brand experiences that drive awareness, engagement, and conversion-particularly across high-demand roles and inclusive talent pipelines.

Requirements

  • Bachelor's degree
  • 7+ years of proven experience in employer branding, in combination with recruiting, communications and/or broader marketing experience
  • 3+ years' experience with CMS (content management system) tools, CRM platforms (i.e. Radancy), and analytics
  • 3+ years' experience with marketing design tools (i.e. Canva, video editor, Sprinklr)
  • 2+ years' experience with managing talent events, email campaigns, and branded experiences
  • 2+ years' experience in recruitment marketing, CRM, and digital advertising
  • Experience creating content for diverse, multi-channel audiences
  • In order to meet and exceed their expectations, we must have the best people providing the best thinking, products and services.

Skills

  • Conduct annual employee shoot to refresh photo galleries for digital and branding assets

Compensation

  • At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees.
  • Your total compensation package includes either a bonus target or in a sales-focused role a Variable Incentive Compensation component.
  • A career with MassMutual means you will be part of a strong, stable and ethical business with industry leading pay and benefits.
  • $121,800-$159,800

Benefits

  • As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first.
  • For more information about our extensive benefits offerings please check out our Total Rewards at a Glance.

Company info

  • You'll join the Talent Brand, Onboarding, and TA Operations team within MassMutual's Talent Acquisition, Inclusion, and People Analytics organization.
  • Our team includes employer branding, recruiting (TA) operations, and onboarding experience.
  • We are collaborative, agile, and motivated by delivering positive stakeholder and candidate experiences-from attraction and engagement to onboarding and internal brand building.
  • As the Employer Brand subject matter expert, you'll work closely with recruiting teams to support hiring initiatives, elevate inclusive narratives, and build long-term engagement with future talent.
  • Key Relationships
  • P osition reports directly to the Head of Talent Brand, Onboarding, and TA Operations for daily functions and employer brand strategy, with a dotted line reporting to the Head of Media Relations to ensure message framing consistency and collaboration
  • Works closely and collaboratively with media and internal communications team s to drive unified messaging and strategic alignment across initiatives, audiences, and channels.
  • Collaborates closely with TA leaders, recruiters, sourcers, Inclusion team, Business Resource Groups, Marketing, Brand, and external agencies.
  • Your work will shape how MassMutual is perceived in the talent marketplace and how candidates experience our brand.
  • You will be instrumental in delivering brand-forward, inclusive, and results-driven initiatives that support our hiring goals-particularly for high-impact, hard-to-fill, and identity-based pipelines.
  • You'll also lead the employer brand presence across conferences and recruiting events, equipping recruiters with the tools, materials, and messaging they need to make a compelling first impression.
  • Areas of Responsibility Include:
  • Employer Brand Strategy & Activation
  • Refresh and implement MassMutual's Employer Value Proposition (EVP) across internal and external touchpoints
  • Drive brand consistency and differentiation across all recruiting assets, content, and platforms
  • Partner with Corporate Social team and Media Relations team on employer brand presence across talent platforms (i.e. Built In, LinkedIn)
  • Develop, curate, and manage digital asset collections featuring imagery of people, places, and objects to support employer branding efforts
  • Recognition & Awards Strategy
  • Build strategy on employer of choice awards recognition and best of list participation aligned with our EVP, markets and current talent needs
  • Partner with Inclusion and People Analytics teams to develop submissions for employer recognition awards (e.g., Boston Globe's Top Places to Work, Built-in's Best Places to Work)
  • Build a repository of brand storytelling content that highlights culture, benefits, leadership, and purpose
  • MassMutual Careers Website & Content Management
  • O wns content strategy and performance of careers.massmutual.com, including overall copy, CMS updates, SEO optimization, and campaign landing pages
  • Create career area content aligned with MassMutual messaging that informs and inspires diverse job seekers
  • Create the Programmatic Display and Programmatic Jobs Plan & Strategy - allocate ad spend to top-performing channels and amplify priority roles through targeted campaigns, building in-house capabilities while reducing external agency reliance
  • Provide support, EVP guidance and talent brand consistency to our affiliates globally
  • Candidate Relationship Management (CRM)
  • Curate content to cultivate and nurture prospects and candidate relationships through personalized communication, outreach and centralized prospect/candidate data
  • Extract insights and make recommendations from the CRM Analytics Dashboard to drive data-driven decisions

Equal opportunity

  • If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
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