Plaid
Partner Marketing Manager
San Francisco HQ · Senior
Sponsorship not specifiedDetected 68 days ago
Product ManagementHubSpotSalesforceMarketoCRMGrowth MarketingSalesAccount ManagementLeadershipCommunicationCollaborationPublic Speaking
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odds of building a lasting career here
40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
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from this employer's Department of Labor filings
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Files H-1B transfers
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About the role
- We believe that the way people interact with their finances will drastically improve in the next few years.
- We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use.
Responsibilities
- Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage
- Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
- Develop scalable content campaigns to engage a broad range of existing partners
- Analyze performance data to optimize campaigns and improve ROI across the partner channel
- Partner Enablement
- Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement
- Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content
- Ensure partners are launch-ready and confident to sell effectively
- Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging
Requirements
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
- Experience at a high-growth technology company
- Experience in payments, financial technology, Credit, Lending, or Banking
- Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce)
- Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact.
- 6-8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
- Background in partner enablement, revenue enablement, or sales enablement
- Experience working with learning management systems (LetterAI) and employee enablement intranet platforms.
Skills
- Plaid powers the tools millions of people rely on to live a healthier financial life.
- Plaid's network covers 12,000 financial institutions across the US, Canada, UK and Europe.
Compensation
- Additional compensation in the form(s) of equity and/or commission are dependent on the position offered.
Company info
- Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
- Our mission at Plaid is to unlock financial freedom for everyone.
- We are always looking for team members that will bring something unique to Plaid!
This listing is sourced directly from Plaid's careers page and normalized into a canonical job model.