Balsam Brands

Visual Merchandising Manager

Redwood City, California, United States · Contract

Sponsorship not specified$10k-$15kDetected 4 days ago

Project ManagementSalesLeadershipCommunicationCollaborationPublic SpeakingOrganizational SkillsMicrosoft Office

About the role

Balsam Brands is seeking a creative, commercially-minded Manager of Visual Merchandising & Marketing to join our Growth team.
This role sits at the intersection of visual brand storytelling, retail execution, and retail marketing - bringing the Balsam family of brands to life across a growing portfolio of retail, wholesale, B2B, and international touchpoints.
The primary focus of this role is the Balsam Hill Studio retail experience (70%+), supporting a growing fleet of stores, kiosks, and pop-up environments.

Design and maintain storefront windows, perimeter merchandising, displays, fixtures, and in-store moments that align with brand standards and drive commercial performance
Partner with Retail Operations, Merchandising, Marketing, Creative, and Store Teams to translate business priorities into in-store execution
Develop visual merchandising solutions for clearance, promotional, and end-of-life (EOL) inventory that maintain brand integrity while supporting inventory productivity
Develop and maintain visual merchandising SOPs, playbooks, floor sets, fixture guidelines, and execution standards for store teams
deliver concise messaging that drives action across mass retail, premium/design, and marketplace channels
Work with account managers to support line reviews, product launches, and ongoing optimization, ensuring content helps win placement and drive sell-through
Provide visual merchandising recommendations and support for wholesale partners and shop-in-shop environments to ensure strong brand presentation outside of owned retail
Leverage AI tools to produce polished sales and marketing assets, including one-pagers, pitch deck visuals, and digital collateral, that support enterprise prospecting and account growth
Collaborate with sales and account teams to translate customer briefs and installation requirements into client-ready visuals
At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together.

7+ years of experience spanning visual merchandising and retail marketing, preferably in premium or experiential retail environments
Strong portfolio demonstrating expertise in storefronts, windows, focal displays, perimeter merchandising, customer flow, and retail storytelling
Strong aesthetic judgment with the ability to balance creativity, operational practicality, and business goals
Excellent communication and collaboration skills with the ability to work cross-functionally and influence teams at multiple levels
Demonstrated experience building retail marketing plans and programs across multiple channels - including owned retail and wholesale environments
Experience developing visual merchandising standards, SOPs, floor sets, fixture guidelines, and training materials for store teams
Strong commercial instincts and a clear understanding of how visual merchandising and content directly impact customer behavior, conversion, AOV, and sell-through
Deep understanding of how consumers shop in seasonal, impulse-driven categories
Demonstrated AI literacy, enabling effective understanding, interaction, and critical evaluation of AI technologies and applications across diverse business functions
Ability to develop visually compelling mockups and presentations using design tools and AI-assisted platforms
Highly organized with strong project management and prioritization skills; comfortable managing multiple channels and deadlines simultaneously

Corporate visual merchandising (preferred) or multi-level in-store visual leadership experience required
Experience working across multiple store formats including inline retail, kiosks, pop-ups, shop-in-shop, or wholesale environments preferred
Experience supporting B2B or commercial sales environments with visual sales tools, mockups, or installation oversight is a plus
Proficiency in Microsoft Office
experience with design, rendering, space planning, or AI content tools is a strong plus

We benchmark our pay ranges against current external data sources and regularly review compensation for our team members.
Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.
Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process

Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
Up to $2,000 annual funding toward HSA accounts
Medical, transit, dependent care FSA
Infertility coverage offered on all medical plans
Generous parental leave program and flexible return options
Company-paid short and long-term disability insurance
Employee Assistance Program (EAP) and other mental health and wellness perks
Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
Paid 5-week sabbatical leave after 10 years of employment

Balsam Brands is a global, omnichannel retailer with roots in Christmas and seasonal décor.
We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing.
We have steadily growing teams in Boise, the Bay Area, Dublin, Canada, Mexico, and the Philippines.
The company's mission is to create joy together.
We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways.
When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.
Check out our flagship brand, Balsam Hill: balsamhill.com
Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
Glassdoor: https://bit.ly/balsambrands-glassdoor
At Balsam Brands, we strive to offer a competitive compensation and benefits package.
For permanent, full-time team members, our current package includes:
Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process

We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, vete

This listing is sourced directly from Balsam Brands's careers page and normalized into a canonical job model.