Krewe
Performance Marketing Manager
New York, NY
Sponsorship not specifiedDetected 25 days ago
Data AnalysisSEMGoogle AdsGoogle AnalyticsCRMGrowth MarketingPerformance MarketingAffiliate MarketingInfluencer MarketingProblem SolvingOrganizational Skills
About the role
- About KREWE KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our hometown, New Orleans - and now proudly headquartered in both New Orleans and New York City.
- If this sounds like the right environment for you we invite you to apply below.
- The right candidate will have the experience and ability to balance their analytical and tactical skill with creative and brand storytelling.
Responsibilities
- Manage paid media marketing with a focus on customer acquisition & conversion for the ecommerce business (.com & social), through the following channels: META, Google, Bing, Tik Tok, YouTube, Pintererst, Reddit, and other paid media opportunities as presented Manage Affiliate Marketing channel in conjunction with influencer marketing manager to achieve revenue targets while maintaining brand standards for partners and content Develop, recommend, and execute all paid media campaigns & programs to drive sales, brand awareness, and overall customer interaction across a variety of devices and touch points.
- Analyze key KPIs on an ongoing basis to prioritize and drive optimizations and ensure campaigns are maximizing performance and hitting goals Work with analytic and finance teams to optimize paid media campaign budget and strategy Collaborate with our In-person (retail) channel to deliver paid media solutions for offline store traffic, events, sample sale appointments and awareness in new markets Brief with the brand, & creative teams to produce digital ads that is innovative and personalized Collaborate with the CRM, organic social, and influencer marketing stakeholders to plan and execute compelling and cost effective digital media campaigns that align with the full brand marketing calendar Manage continuous testing pipeline and learn to improve creative, messaging, landing pages, audience targeting, budget optimization etc. across all paid media platforms Gather insights from search and social volume and trends to inform performance marketing strategy.
Nice to have
- Identify potential whitespaces and opportunities, as well as competitive threats Consistent channel performance reporting insights, trends, and opportunities for continuous improvement
- including opportunities for additional paid media outlets and platforms Requirements: 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L
- Experience with streaming video media buying platforms is a plus Experience with Affiliate and Creator platforms a plus.
- 4-5+ years of related D2C digital marketing experience with evidence of managing a successful paid media P&L
Compensation
- Up to $125,000 annually based on experience and qualifications.
- This reflects the base salary for this position.
- Compensation may vary based on factors such as skills, experience, certifications, and business needs.
- In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.
Benefits
- Competitive wage Group health plans: health, vision and dental insurance Welfare
- In addition to base pay, KREWE offers annual bonuses, a comprehensive benefits package, paid time off, and employee discounts.
Equal opportunity
- KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed.
- We are proud to provide equal employment opportunities (EEO) to all employees and applicants without discrimination or retaliation because of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, gender expression, veteran status, pregnancy or any other protected characteristic as established by applicable local, state, or federal law.
- Diversity and Inclusion: KREWE believes in providing an inclusive workplace where all individuals have the opportunity to succeed.
This listing is sourced directly from Krewe's careers page and normalized into a canonical job model.