321theagency

321theagency

Director of Social Media & Content

Orlando, Florida, United States · Director

Sponsorship not specified$100k-$115kDetected 20 days ago
AlgorithmsA/B TestingContent CalendarsSocial Media MarketingCRMPerformance MarketingPerformance ManagementCadenceLeadershipCommunicationCollaborationMentoringPublic SpeakingOrganizational Skills

About the role

  • You'll guide a team of social media strategists and content creators while staying close enough to the work to coach with authority, ensure quality, and push the creative bar higher.

Responsibilities

  • Lead, manage, and grow the social media department - including strategists, content creators, and channel specialists
  • Conduct regular 1:1s and performance reviews, providing strategic coaching and career development support
  • Partner with the Director of Client Strategy to ensure social deliverables align with client goals and account strategy
  • Own the agency's approach to organic social strategy across platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
  • Develop platform-specific content frameworks tailored to each client's audience, industry, and brand voice
  • Lead social audits, competitive analyses, and channel assessments for new and existing clients
  • Collaborate with the paid media team on social content that supports paid campaigns and retargeting efforts
  • Partner with Creative on visual content standards, campaign conceptualization, and brand-consistent execution
  • Collaborate with CRM and paid media teams to ensure social content supports the full funnel
  • Support new client onboarding by establishing social strategy foundations and early content direction

Requirements

  • Proficiency in social media management platforms (Later, Sprout Social, Hootsuite, or similar) and analytics tools
  • Comfort with AI-assisted content tools and a proactive approach to integrating them into workflows
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field - or equivalent demonstrated experience
  • 8+ years of experience in social media strategy and management, with at least 2 years in a department or team leadership role

Nice to have

  • Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and emerging channels
  • Set standards for content quality, brand safety, and creative consistency across all client accounts
  • Stay ahead of algorithm changes, platform updates, and cultural trends - and translate those into actionable strategy for the team
  • Performance & Analytics
  • Define KPIs and reporting frameworks for social performance across the client portfolio
  • Oversee monthly and quarterly social reporting, ensuring insights are clear, actionable, and tied to client business goals
  • Use data to guide content iteration, posting cadence, and format experimentation
  • Cross-Functional & Client Collaboration

Compensation

  • Salary Range: $100,000 - $115,000 annually, based on experience
  • 321 uses a structured compensation framework aligned to role scope, department impact, and agency revenue contribution.
  • Salary placement within range is based on demonstrated experience and leadership depth.
  • 100% remote work environment
  • Professional development and platform/tool access budget
  • Opportunity to shape and scale a department at a high-growth agency

Benefits

  • Flexible scheduling with core collaboration hours
  • Paid time off + agency-observed holidays
  • Collaborative, AI-forward team culture that values innovation and continuous learning
  • Experience developing social strategies for regulated industries (healthcare, legal, financial services, home services) is a strong plus
  • Performance bonus eligibility applies at the director level.

Company info

  • workflows, content calendars, approval processes, and output standards
  • Serve as the escalation point for social-related client questions, challenges, or strategic pivots
  • Social Strategy & Content Excellence

Equal opportunity

  • 321 the Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
  • 321 the Agency is an equal opportunity employer.
  • equal opportunity employer.
Apply directly at 321theagency →Create a free account for alerts like thisView 321theagency immigration profile

This listing is sourced directly from 321theagency's careers page and normalized into a canonical job model.