Ethos

Direct Mail Acquisition Marketing Director

Remote US · Director · Full-time

Sponsorship not specified$150k-$266kDetected 50 days ago

C++Data ScienceA/B TestingExcelCadenceLeadershipCommunicationPublic Speaking

About the role

This is a senior individual contributor role spanning both strategy and hands-on execution with full ownership of program performance, budget, list strategy, vendor relationships, creative testing, and measurement.
Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success!
As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Design and own the end-to-end direct mail acquisition strategy, building the program from the ground up with a clear roadmap for scale in the first 60 days
Manage data append partnerships and partner with Data Science to develop propensity models
Manage print vendors, negotiating pricing to hit CPP targets based on mail volume commitments
Drive executive communications by presenting program performance and forward-looking strategies in biweekly and quarterly meetings with senior leadership
Partner with internal teams (e.g. Creative, Data Science, MarTech, Product, Finance) to effectively drive all aspects of the program
As the Direct Mail Acquisition Marketing Director at Ethos, you will own and be accountable for building and scaling our direct mail program from the ground up.
Excited by the chance to build a program from scratch in a fast-paced startup environment
Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies

7+ years of direct response marketing experience with 5+ years specifically in direct mail, where user acquisition was critical to the company's growth.

Deep expertise leading in-house direct mail programs with sophisticated data strategy
Strong command of direct mail economics (e.g. CPP targets, print & postage cost structures)
Track record of owning creative strategy with rigorous testing & documented learning agendas
Fintech or Insurtech industry background strongly preferred
Advanced Excel and ability to work effectively with AI tools (Hex, Claude, Gemini)
#LI-Remote #LI-CM1
The US national base salary range for this full-time position is $150,000 - $266,000.

The US national base salary range for this full-time position is $150,000 - $266,000.

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale.
With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike.
Ethos is redefining how life insurance is bought, sold, and underwritten.
Own creative strategy including form factors, messaging, personalization, paper stock with a rigorous A/B testing roadmap grounded in performance data

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

This listing is sourced directly from Ethos's careers page and normalized into a canonical job model.