TTI
Brand Manager - Digital Marketing & Advertising
Toronto Headquarters · Full-time
Sponsorship not specified$85k-$105kDetected 20 days ago
SEOSEMEmail MarketingCRMLead GenerationLeadershipCommunicationCollaborationMentoringPublic Speaking
About the role
- At TTI, people come for the opportunity and stay for the culture!
- With iconic brands like Milwaukee®, we're not just about delivering outstanding performance but also about creating exceptional development for our people.
- We reward creative thinking and encourage your self development.
Responsibilities
- Lead campaign strategy, planning, and execution across paid, earned, and owned channels in partnership with creative and media agencies, ensuring alignment with brand priorities and sales goals.
- Develop and implement Milwaukee Tool's national digital and advertising strategy to support corporate growth goals, amplify product launches and strengthen end-user engagement.
- Own and manage digital budgets, KPIs and ROI performance metrics, ensuring accountability for spend efficiency and measurable business outcomes.
- Collaborate with U.S. and Global teams to integrate Canadian digital operations with enterprise systems (PIM/DAM, CRM, analytics) and drive innovation through shared data insights and automation tools.
- Partner with cross-functional teams to translate business objectives into impactful digital activations that increase new product awareness, sell-through, lead generation and customer engagement.
- Act as the subject matter expert for digital marketing, mentoring team members and guiding cross-functional partners to ensure alignment and full integration of digital within commercialization plans.
- proactively optimize strategies to improve efficiency and performance.
- Leverage analytics and dashboards to measure conversion, engagement and ROI; proactively optimize strategies to improve efficiency and performance.
- Proven success leading cross-functional teams and external partners to deliver measurable impact.
- Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, accessories and hand tools?
Requirements
- Bachelor's degree in marketing, Business, Communications, or related field
- Whether you're starting out or bringing years of experience, we support your growth.
Compensation
- Competitive base salary of $85,000-$105,000 and annual bonus structure
- Annual $500 Wellness Program allowance
Company info
- At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence.
- We are fast, innovative, and constantly evolving but above all, we're a team that celebrates success together.
- Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success.
This listing is sourced directly from TTI's careers page and normalized into a canonical job model.