PMG
SEM Senior Associate
Dallas, TX; New York, NY · Senior
Sponsorship not specifiedDetected 26 days ago
SQLA/B TestingSEMGoogle AdsGoogle AnalyticsForecastingExcelResearchLeadershipCollaborationMentoringAdaptability
About the role
- Who You Will Be Working With At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results.
- We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.
- As an SEM Senior Associate, you'll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives.
Responsibilities
- Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
- Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
- Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
- Leverage PMG's proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.
- Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
- A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies.
- We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.
- Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients.
- Access support for travel and commuting needs, where available.
Requirements
- 3+ years of experience in paid search, with a bachelor's degree or equivalent experience.
- Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
- Experience with A/B testing methodologies and creative testing to refine strategies and drive continuous improvement.
- Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
Compensation
- Annual Bonus: All employees are eligible for an annual bonus.
Benefits
- Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
- Pet Insurance: Protect your pet's health and your finances.
- Commuter Benefits: Access support for travel and commuting needs, where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.
Company info
- Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
- What Sets Us Apart
- Being part of PMG means joining a company culture that's unmatched in digital.
- We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility.
- We believe in taking care of ourselves and each other to continuously improve in every way.
- In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer.
- We believe that we only change for the better by bringing diverse perspectives to our company.
- PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
- In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an
Equal opportunity
- equal opportunity employer.
This listing is sourced directly from PMG's careers page and normalized into a canonical job model.