Seek Now

Product & Segment Marketing Manager-Insurance

Atlanta, GA

Sponsorship not specifiedDetected 60 days ago

HubSpotSalesforceSalesResearchLeadershipCommunicationCollaboration

About the role

This is a high-impact, fast-moving role.
Translate complex product and service offerings into simple, compelling value propositions that resonate with carriers, adjusters, and claims leaders.

Strategy & Market Leadership Own the end-to-end marketing strategy for the Insurance vertical, from market positioning and differentiation to campaign activation and enablement.
Lead competitive intelligence and market analysis; synthesize insights into actionable strategies for Product, Sales, and the Executive team.
Lead Product Advisory Groups with carrier executives and adjusters to validate new offerings and strengthen strategic relationships.
Differentiation & Thought Leadership Develop and own narratives that clearly define SeekNow's competitive advantage as the leading Property Intelligence Platform for insurers.
Partner with the Content & Thought Leadership Specialist to produce compelling case studies, whitepapers, and point-of-view pieces that elevate our industry leadership.
Drive creation of The SeekNow Way -standards and best practices that shape the future of property intelligence and claims innovation.
Content Development Develop high-quality marketing assets end-to-end, including case studies, whitepapers, blogs, webinars, and executive decks.
Collaborate with design and brand teams to ensure every piece reflects SeekNow's standards for clarity and credibility.
Serve as the marketing lead and day-to-day partner for the Insurance Sales team, co-leading strategy sessions, aligning pipeline priorities, and ensuring marketing supports revenue objectives.
Provide marketing enablement and content support for enterprise pursuits, renewals, and key product launches.

4+ years in B2B marketing, preferably in Insurance, InsurTech, or SaaS serving carriers or adjusters.
Proven success in product marketing, segment marketing, or ABM.
Hands-on experience with Salesforce, HubSpot, and marketing automation tools.
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
Other Duties Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.

SeekNow is transforming how insurance carriers see, assess, and act on property data.
Use AI tools to accelerate research, writing, and iteration-delivering professional-quality content at speed and scale.

Seek Now is an equal opportunity employer.
All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.
Seek Now does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
EEO Statement: Seek Now is an

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