Iherb

Brand Partnerships Manager, Emerging Brands

Irvine, CA

Sponsorship not specified$77k-$115kDetected 9 days ago

Project ManagementInfluencer MarketingLogisticsVendor ManagementCommunication

About the role

This role is responsible for identifying high-potential new and celebrity-backed brands, leading end-to-end launch strategies, and accelerating growth through impactful partnerships and go-to-market execution across iHerb's global platform.
Ensure alignment on launch goals, performance KPIs, and long-term growth strategies.
Performance Tracking and Optimization: Monitor launch and post-launch performance, analyzing key metrics to identify opportunities for optimization.

Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth.
Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands.
Partner with Product and Commercial Operations to build best-in-class launch experiences, including dedicated landing pages, optimized merchandising, and compelling content that drives discovery and conversion during critical launch windows.
End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth.
Drive innovation in how iHerb brings new brands to market.
Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.
Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives

Bachelor's degree in Marketing, Business, Communications, or related field.
7+ years of experience in brand partnerships, influencer marketing, or related roles within consumer goods, retail, or e-commerce.
Bachelor's degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).
Technical & Platform Proficiency:
Strong understanding of go-to-market strategy and brand incubation within e-commerce or retail

High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
Proven experience launching brands or products, ideally with emerging or celebrity-backed brands
Experience working with emerging brands, startups, or celebrity/influencer-led businesses strongly preferred

The expected salary range for this role is $77,234 - $115,000.
The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.

Continuously identify new emerging and celebrity brand opportunities, with a focus on trends, cultural relevance, and whitespace in wellness, beauty, and lifestyle categories.
Passion for wellness, beauty, and lifestyle categories a plus

For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone.
As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers.
We believe that individually we are incredible, but when we come together, our growth is infinite.
In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change.
If you're ready for it, we want you to join our team.
Get started now.

This listing is sourced directly from Iherb's careers page and normalized into a canonical job model.