trulyfreehome

trulyfreehome

DR Copywriter

Williamsburg, Michigan, United States · Part-time

Sponsorship not specified$80k-$100kDetected 20 days ago
SEOMeta AdsContent MarketingWritingPerformance Marketing

About the role

  • We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good-it converts.
  • You'll write high-converting copy for paid media, email/SMS, landing pages, and funnels-while continuously testing, iterating, and optimizing based on performance data.
  • This is a temporary component and will not dilute the primary focus on direct response performance.

Responsibilities

  • For the next 5-6 months, you'll also support blog and SEO content as we expand our organic footprint.
  • What You'll Own Direct Response Copy (Core Focus)
  • Partner with creative and media teams to concept and iterate ad creative
  • Own copy testing roadmap and iteration cycles
  • Temporary Blog & SEO Support (5-6 months)
  • Write or support blog content aligned with SEO and brand goals
  • Collaborate with SEO or content teams to maintain consistency in voice and messaging

Requirements

  • Experience working closely with paid media, creative, or growth teams
  • Comfort using data to inform decisions (you don't need to be an analyst, but you use performance insights)
  • Experience in DTC, CPG, or subscription businesses
  • Familiarity with platforms like Klaviyo, Meta Ads, or TikTok Ads

Nice to have

  • Paid social ads (Meta, TikTok, YouTube)
  • Email & SMS campaigns and flows
  • Landing pages and product detail pages
  • Advertorials and funnels
  • Continuously test variations (headlines, offers, positioning) to improve KPIs
  • Analyze performance data and translate insights into new copy directions
  • Testing & Optimization
  • Identify winning messaging and scale it across channels

Skills

  • Develop high-performing hooks, angles, and messaging frameworks

Compensation

  • we will also consider W-2 and/or part time candidates

Company info

  • Truly Free Home Salary: $80,000 - 100,000
  • we will also consider W-2 and/or part time candidates
  • Role Overview
  • This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels.
  • If you think in hooks, obsess over CTRs and CVRs, and love turning insights into scalable creative-this role is for you.
  • Write and optimize conversion-driven copy across: Paid social ads (Meta, TikTok, YouTube)
  • Translate product and customer insights into educational, conversion-aware content
  • Your copy directly improves conversion rates, CTR, and CAC efficiency
  • You consistently generate new winning angles and hooks
  • You contribute to scalable creative that drives measurable revenue growth
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This listing is sourced directly from trulyfreehome's careers page and normalized into a canonical job model.