Perplexity
Enterprise Product Growth Manager
San Francisco
Sponsorship not specifiedDetected 6 days ago
SQLA/B TestingHubSpotGrowth MarketingOutbound SalesIntercom
About the role
- Define the hypothesis, the control, the primary metric, and the readout.
- Kill what doesn't work, double down on what does.
- You've built growth loops and lifecycle programs that turn signups into engaged users and engaged users into revenue. - Deep understanding of audience segmentation.
Responsibilities
- Develop and own Perplexity's end-to-end enterprise lifecycle user states - outbound nurture, MQL-to-SQL conversion, opportunity acceleration, post-sale activation, expansion, and renewal - with direct accountability for pipeline created, pipeline progressed, and revenue retained.
- Build and operate AI-native lifecycle tooling - agents that segment audiences from the warehouse, personalize copy at the account and persona level, choose channel and send time, QA before send, and read out results - replacing manual work in our stack wherever it appears.
- Design and run multi-channel nurture across email, in-product, notifications, Slack, and emerging surfaces, tailored to enterprise personas with content tied to where each account sits in the funnel.
- Partner with Demand Generation and Sales on top-of-funnel outbound: turn cold and intent-signaled accounts into engaged conversations, and instrument the handoffs that move them to opportunity.
- Own post-sale lifecycle: admin onboarding, end-user activation, feature adoption, at-risk intervention, and expansion plays that grow seats and ARR inside existing accounts.
- Experience and deep interest in building homegrown AI-driven growth engines - programmatic personalization, agentic workflows, and rapid experimentation platforms to scale yourself.
- You've built your own internal tools, scripts, and automated systems to close gaps off-the-shelf software can't, and you'd rather automate a workflow than run it manually twice.
- Perplexity is seeking an Enterprise Product Growth Manager to own the full nurture and engagement engine for our enterprise and business buyers - from the first outbound touch through closed-won and into expansion.
- You will partner closely with Demand Generation, Sales, Product Marketing, and Revenue Operations to move accounts through every stage of the funnel, and you will build the AI-native tooling that makes those programs run.
Requirements
- 7+ years in product growth, lifecycle, or growth marketing at a fast-paced startup, with a proven track record of moving activation, retention, and revenue metrics - including enterprise pipeline.
- Experience owning growth end-to-end across the full user journey - from first touch and activation through expansion, monetization, and win-back.
- You think natively in personas, behavioral triggers, lifecycle stages, and product signals, and you know how to translate that into journeys, experiments, and in-product experiences that actually convert.
Company info
- We are not looking for someone to operate yesterday's marketing stack.
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