Ecopia Tech

Ecopia Tech

Growth Marketer

Toronto, Ontario · Full-time

Sponsorship not specified$75k-$95kDetected 20 days ago
SQLLLMsSEOHubSpotGoogle AnalyticsGrowth MarketingSalesCadenceGIS

About the role

  • The Growth Marketer will report to the Head of Product Growth.
  • Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement.
  • Strategic Context Ecopia has historically sold geospatial AI into enterprise and government.

Responsibilities

  • AI search / GEO. Own Ecopia's presence in ChatGPT, Perplexity, Claude, and Google AI Overviews for SMB vertical queries. Treat LLM citations as a primary acquisition channel, not an afterthought.
  • Build the keyword strategy, content briefs, and on-page foundation for SMB AEC, landscaping, and field-service queries (e.g. "aerial imagery for landscape estimating," "property data for field service routing").
  • On-page work includes vertical landing pages that lead with Ecopia's product differentiation and the concrete value it delivers to each segment - not generic category copy.
  • Paid acquisition. Alongside agency support, optimize campaigns on Google, Meta, and X. Manage targeting, creative iteration, landing pages, and CAC in line with activation.
  • Own Ecopia's presence in ChatGPT, Perplexity, Claude, and Google AI Overviews for SMB vertical queries.
  • Alongside agency support, optimize campaigns on Google, Meta, and X.
  • Manage targeting, creative iteration, landing pages, and CAC in line with activation.

Nice to have

  • Hands-on paid acquisition experience across Google + Meta (X a plus).
  • Has owned a budget and a CAC target.

Skills

  • Our commitment to diversity and inclusion Ecopia is committed to fostering a diverse and inclusive working environment.

Compensation

  • $75,000 - $95,000 Role: Contract (12 months) with the possibility of extension to full-time
  • Ecopia is hiring a Growth Marketer (individual contributor with less than 5 years of experience) to support a self-serve, product-led growth strategy targeting small and medium-sized businesses in architecture, engineering, construction, landscaping, and field services, while also supporting Ecopia's traditional markets.
  • The role is approximately 75% growth-focused-including search engine optimization, paid acquisition, customer acquisition, and market positioning-and 25% traditional marketing, including content creation, case studies, trade shows, and brand initiatives.
  • The Growth Marketer will report to the Head of Product Growth.
  • Success will be measured by self-serve customer sign-ups, product activations, and overall customer engagement.
  • Strategic Context

Company info

  • Social proof. Testimonials and case studies from early self-serve customers - instrumented to convert, not vanity assets.
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This listing is sourced directly from Ecopia Tech's careers page and normalized into a canonical job model.