BlueCat

Customer Engagement Marketing Manager

Toronto Office · Senior

Sponsorship not specified$85k-$100kDetected 40 days ago

Data AnalysisEmail MarketingMarketoCRMCustomer SuccessCommunicationCollaborationAdaptabilityOrganizational Skills

About the role

We're BlueCat-a Great Place to Work for good reason.
Our team solves critical network challenges for some of the world's largest organizations.
But what makes us different is how we work: we believe great work happens in an environment where you're trusted, heard, and supported.

Maintain and coordinate the customer communications calendar to improve visibility, alignment, and customer experience across teams.
Partner with Customer Success Management (CSM) and Sales teams to understand communication needs and support customer engagement, retention, and expansion initiatives.
Manage and execute customer newsletters and recurring customer communication programs.
Support customer marketing campaigns, including upsell, cross-sell, and customer engagement initiatives, partnering with the Customer Marketing team to execute campaigns that contribute to customer pipeline, adoption, retention, and expansion goals.
Collaborate with the Customer Experience team to support customer journey initiatives and customer engagement programs.
Track communication performance and engagement metrics, provide recommendations, and drive actions from gathered data analytics and feedback for continuous improvement.
You understand how B2B email marketing and customer marketing campaigns support customer engagement, retention, expansion, and pipeline growth.

You are passionate about delivering exceptional customer experiences through clear, effective, and engaging communications.
You are highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders simultaneously.
You are an excellent communicator with strong writing and editing skills.
You have strong judgment and attention to detail when reviewing customer-facing communications.
You are proactive, adaptable, and comfortable working in a fast-paced environment.
You are curious, eager to learn, and excited about leveraging new technologies and AI-powered tools to improve your work.
3+ years of experience in B2B customer marketing, email marketing, customer communications, or lifecycle marketing, with hands-on experience executing B2B email marketing campaigns in a SaaS or technology environment.

Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience managing communication programs or editorial calendars.
Ability to translate technical or product information into customer-friendly messaging.
Experience working with technical stakeholders (Product Management, Product Marketing, Customer Success).
Strong understanding of customer segmentation and personalization strategies.
Experience evaluating communication requests and determining audiences.

This position offers a salary range of $85,000 - $100,000 CAD per year plus participation in a discretionary bonus plan.

Work closely with Product and Product Marketing teams to support communications related to product updates, new feature launches, product education, and customer-facing announcements.
Demonstrate curiosity and a commitment to continuous learning, staying informed about customer marketing best practices, communication trends, and new technologies.

we believe great work happens in an environment where you're trusted, heard, and supported.
With teams globally, we're building a workplace culture that values collaboration and integrity as much as innovation.
If you're looking to advance your career with a company that invests in its people, this is it.
We are seeking a highly organized and customer-focused Customer Engagement Marketing Manager to coordinate customer-facing communications.
Reporting to the Director of Community and Customer Marketing, this role ensures consistent, effective messaging by working cross-functionally with teams like Product, Product Marketing, Customer Success, Customer Experience, and Sales.

This listing is sourced directly from BlueCat's careers page and normalized into a canonical job model.