Enrollment Marketing Strategist - LAS Office of Marketing & Communications

About the role

• Duties Responsibilities ENROLLMENT MARKETING STRATEGY Develop and implement marketing strategies across paid and owned channels (including email, web, social media, search, and advertising) to attract, engage, and enroll prospective students in online and non-degree programs Conduct market, audience, and competitor research to identify trends and
• opportunities that inform strategy and messaging Collaborate with colleagues to align strategies with college‑wide priorities and institutional enrollment goals Ensure adherence to college brand, voice, accessibility standards, and messaging guidelines across all marketing and communication materials PIPELINE COMMUNICATION Manage and optimize prospective