Anthropic

Anthropic

Brand Insights, Measurement Lead

San Francisco, CA | New York City, NY

H1B sponsorship available$255k-$320kDetected 1 day ago
PythonSQLBigQuerySnowflakeData EngineeringData ScienceData VisualizationNLPStatisticsSalesLogisticsResearchExperimental DesignLeadershipCommunication

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odds of building a lasting career here

64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • Marketing Insights turns market, campaign and user data into decisions that product, marketing, comms and sales leadership can act on.
  • You'll tell us, with data, whether awareness is turning into consideration, whether consideration is turning into pipeline, and where that chain breaks down for a given audience.
  • This role sits at the intersection of human understanding, marketing science discipline and organizational influence.

Responsibilities

  • Own the recurring executive and all-hands readouts that put key metrics, headwinds and tailwinds in front of marketing management and the broader team
  • Support media mix modeling, multi-touch attribution and incrementality analyses that inform how marketing budget and effort get allocated, moving the team past correlation to a defensible read on what's actually driving outcomes
  • Build audience and funnel analyses that quantify how different audiences move, and relate to each other, from awareness through consideration to conversion, and what that means for where to invest
  • Audit how customer sentiment gets reported across the business and design a more efficient, consistent process
  • Manage the underlying data pipelines so that recurring readouts stay reliable and don't get rebuilt from scratch each cycle
  • Partner with Marketing Insights teammates to keep measurement process and research design in sync, including feeding into the Marketing Business Review scorecard process
  • Develop one defensible view from first-party behavioral data, campaign and media data, and survey or attitudinal research, being clear about what each source can and can't tell you on its own
  • Present findings to non-technical audiences, including marketing leadership, enterprise sales and finance partners, translating hedged results into clear recommendations
  • Have designed or analyzed experiments (A/B tests, holdouts, lift tests) to establish a causal effect rather than settle for a correlation, and have applied regression, segmentation or other causal-inference methods to a real business question
  • Have built and maintained a recurring metrics report or dashboard that executives or cross-functional partners actually rely on, and kept it trustworthy over time

Requirements

  • Experience with media mix modeling, multi-touch attribution or incrementality and lift testing specifically, rather than general-purpose analytics
  • Experience with a modern data warehouse (Snowflake, BigQuery) and a BI tool (Tableau, Looker, Power BI)
  • Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
  • Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
  • Years of experience required will correlate with the internal job level requirements for the position

Compensation

  • $255,000 - $320,000 USD

Company info

  • We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
  • At Anthropic we work as a single cohesive team on just a few large-scale research efforts.
  • We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time.
  • Have a strategic orientation, strong curiosity for understanding what customers and users think and how to shift perceptions, and can use that to influence business and marketing direction

Visa & Work Authorization

  • We do sponsor visas!
  • However, we aren't able to successfully sponsor visas for every role and every candidate.
  • But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
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This listing is sourced directly from Anthropic's careers page and normalized into a canonical job model.