Resonate
Product Manager, Data Activation
United States
Sponsorship not specifiedDetected 28 days ago
ExpressSQLAPI DevelopmentProduct ManagementProduct StrategyJiraSalesforceCustomer SuccessCadenceSignal ProcessingLeadershipCommunicationCollaborationProblem SolvingAdaptability
About the role
- Most product roles in AdTech put you on the receiving end of a strategy someone else built.
- What this role is You're not just turning a roadmap into tickets.
Responsibilities
- Partnering with the group VP to develop, refine, and then own the Data Activation product roadmap end-to-end - translating strategy into business cases, functional requirements, user stories, and acceptance criteria, and running all sprint ceremonies and artifacts in Jira
- Building and owning the productized partner integration platform for partners such as LiveRamp, The Trade Desk, Blockgraph, DSP/SSP connectors, and direct social media activation endpoints - defining the integration architecture, intake template, data flows, and rollout playbook so that onboarding a new partner is a repeatable motion, not a custom project
- Owning activation product operations - taxonomy approval, segment QA, partner certification workflows, and the day-to-day cadence that keeps audience delivery reliable at scale
Requirements
- Demonstrated experience with partner integrations
- Demonstrated experience with partner integrations - DSP/SSP connectors, identity providers, or data collaboration platforms - owning or contributing meaningfully to the full process from scope through delivery
- Solid working knowledge of identity resolution concepts: HHID, UID2, MAID, HEM, identity graphs, and how the major identity provider workflows function
- You have genuine opinions about how data activation infrastructure should be built - and you're used to defending them with evidence.
- You're as comfortable in a sprint refinement session as you are in a roadmap conversation with a VP, and you know how to tell the difference between a genuine strategic shift and a tactical distraction.
Nice to have
- Hands-on experience with platforms such as The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, Google DV360, Meta, or Clean Rooms
- Deep knowledge of programmatic advertising workflows - media planning and buying, audience activation, taxonomy management, and measurement
- Expert-level ability to write product specs, user stories, and acceptance criteria and keep a backlog clean and well-sequenced in Jira
- Strong async communication habits - you make your work visible, keep stakeholders informed without being chased, and write clearly
- Experience with CTV, Retail Media Networks, or Walled Garden activation workflows
- Familiarity with clean room environments and data collaboration platforms
- Comfort using AI tools to interrogate data and translate findings into product decisions
- SQL and scripting are nice to have, not required
Skills
- Instrumenting every launch with measurable success criteria and translating post-launch findings into the next investment decision
Benefits
- From a competitive 401(k) match to an Open PTO policy that encourages real time off, we're committed to creating an environment where our team members can thrive both inside and outside of work.
- Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families.
- A full list of benefits is shared with candidates following their initial conversation with our HR team, so you'll have a clear understanding of the support and resources available to you as part of the Resonate team.
Company info
- At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations.
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This listing is sourced directly from Resonate's careers page and normalized into a canonical job model.