Relaypro

Relaypro

Account Based Marketing Manager

Raleigh, NC

Sponsorship not specifiedDetected 1 day ago
Content MarketingHubSpotCRMGrowth MarketingCustomer SuccessLeadershipCommunicationCollaboration

About the role

  • The right candidate is deeply curious, hands-on, analytical, and adept at balancing strategic vision with executional detail.
  • You aren't here to turn the crank on an existing machine
  • Coordinate closely with Growth Marketing for needs within Tier 3 (1:many) accounts.

Responsibilities

  • Program Building: Create the "playbook" for our Tier 1 (1:1) and Tier 2 (1:few) motions.
  • You will build the templates, processes, and best practices that allow us to scale high-touch marketing without losing personalization.
  • Strategic Sales Alignment & Deal Support: You will do more than just generate leads
  • you will act as a strategic partner in complex deal cycles.
  • Execute Deal-Specific Plays: Move beyond generic collateral to deliver high-impact sales assets.
  • This includes working with the Marketing Content team to tailor commercial narratives for specific personas, creating bespoke Champion Decks to help internal advocates sell on our behalf, and building regional or logo-specific plays that resonate with local market realities.
  • Partner closely with the Product team and Product Marketing to synthesize deep segment knowledge - capturing the specific jargon, pain points, and success stories that resonate.
  • Data-Driven Optimization: Monitor and analyze the effectiveness of ABM campaigns, providing actionable insights for optimization. You will own targets against engagement lift, pipeline influence, and deal velocity within prioritized accounts.
  • Operational Rigor: You will partner with RevOps to ensure the "dark funnel" is illuminated.
  • Come build it with us.

Requirements

  • 3-5 years of experience in ABM, field marketing, or sales acceleration.
  • Strong understanding of ABM platforms (AdRoll, Demandbase, etc) and CRM systems (Hubspot).
  • You know how to leverage ABM platform intent data to prioritize accounts that are showing early buying signals.
  • You are an entrepreneurial self-starter who is comfortable with ambiguity.
  • You can confidently challenge the status quo and articulate complex strategies to both sellers and leadership.
  • Bachelor's Degree or equivalent experience in a related field
  • You are expected to be the connector who connects the dots across teams and proactively surfaces friction in the customer journey.

Skills

  • The Relay platform captures 1 billion new data points weekly and features award-winning AI tools like TeamTranslate™, with 500% YoY growth.

Benefits

  • Generous Paid Time Off
  • Baby Cash Reward + Paid Parental Leave
  • If you're joining our Raleigh-based HQ, you'll have access to a world-class onsite fitness center with instructor-led classes, plus tennis, basketball, pickleball, and cycling

Company info

  • Relay is the Intelligent System of Action for the physical economy.
  • While the digital revolution has often left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem.
  • We aren't just selling radios, we're building the digital foundation for the 80% of the global workforce that doesn't work at a desk.
  • Why Join Relay?
  • Join a hyper-growth company trusted by over 10% of the Fortune 500, continuing to move upmarket with massive impact.
  • With 47% of our revenue from $100K+ ARR customers and 135% Net Revenue Retention (NRR), you'll be joining a company rooted in value creation.
  • We're dedicated to helping you do the best work of your life (BWIML), investing in your growth through L.I.T., living our CHASE values, and learning from incredibly talented, supportive teammates who make the work (and the wins) better every day.
  • Now, here's what we're building, and where you come in.
  • Our platform directly enhances the lives of frontline workers, improving their responsiveness to customers and overall efficiency.
  • We've already facilitated over 2.5 billion messages and supported countless deskless workers.
  • With over 250+ team members, we've cultivated a culture of empowerment and engagement, where every employee is encouraged to do their best work.
  • Our comprehensive benefits package prioritizes work/life integration and supports your personal and professional development.
  • About Relay | Culture, Benefits & Perks
  • Our culture hinges on Relayers getting LIT up in an environment that fosters Learning, Impact, and Teamwork, where we CHASE the best work of our lives.

Visa & Work Authorization

  • Candidates who prefer not to have AI notetaking used may request to opt out without impact to your candidacy.
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This listing is sourced directly from Relaypro's careers page and normalized into a canonical job model.