The National Football League

Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

New York, New York, United States · Senior

Sponsorship not specified$120k-$145kDetected 30 days ago

Project ManagementCRMExcelCadenceLeadershipCommunicationAdaptabilityOrganizational Skills

About the role

The National Football League (NFL) is seeking a passionate, innovative marketing leader to serve as Senior Manager, Global Fan Engagement Marketing - Brand Initiatives within the league's Global Fan Engagement Center of Excellence.
Sitting at the intersection of fan data, creative strategy, and marketing technology, this role ensures that brand storytelling is personalized, timely, and consistent across the fan journey.
The NFL expects to hire for this position near the middle of the range.

Responsibilities

Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.
Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, in app, and web.
Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.
Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.
Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting.
Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
Orchestrate cross-functional efforts with the NFL Events team to develop app content for global events.
This role is responsible for executing 1:1, signal-based brand marketing that deepens fan connection, drives sustained engagement, and reinforces the NFL's global brand across markets, moments, and platforms.
The Senior Manager will design and deliver omni-channel 1:1 marketing programs across email, SMS, push, in-app, and web, supporting global brand initiatives, tentpole moments, and always-on engagement programs.

Requirements

7 years of experience in CRM, lifecycle marketing, or 1:1 engagement marketing, ideally within global or matrixed organizations.
Experience having managed a team directly.
Working knowledge of CDPs and marketing automation platforms (Adobe Experience Platform, Journey Optimizer, Campaign, SFMC, or equivalent).
Strong understanding of brand marketing principles, fan engagement metrics, and lifecycle performance KPIs.
Experience collaborating across Brand, Data, MarTech, and Commercial teams.
Comfort operating in fast-paced environments tied to live moments, tentpoles, and global calendars.
Bachelor's degree required.

Compensation

$120,000 - $145,000 USD
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success.
This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base.
We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

Benefits

We motivate others through vision, energy, and a commitment to excellence.
Curious and adaptable, with enthusiasm for learning new tools, technologies, and approaches.
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

Company info

NFL Core Values:
Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
We embody our core principles in every decision and action.
Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
Execute: We take action with precision, delivering results that drive our goals forward.
Inspire: We motivate others through vision, energy, and a commitment to excellence.
Live Our Values: We embody our core principles in every decision and action.
Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Talent Attributes: What we expect for our employees:
Embody an enthusiastic, proactive can-do attitude
Embrace grit, free from ego or entitlement
Excel as a relationship builder, with the ability to influence
Eager learner, driven by passion rather than just ambition
Encompasses an incredible work ethic with an agile mindset

Visa & Work Authorization

Working closely with partners across Brand Marketing, Sponsorship, Licensing, Events, Data & Analytics, MarTech, Clubs, and partners, this role helps operationalize personalization at scale while maintaining brand integrity, fan trust, and

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This listing is sourced directly from The National Football League's careers page and normalized into a canonical job model.