Leavitt Group
Digital Marketing Specialist
Salt Lake City, UT · Full-time
Sponsorship not specifiedDetected 63 days ago
A/B TestingEmail MarketingGoogle AnalyticsLeadershipCommunicationCollaborationTime Management
About the role
- This role is critical to how we show up in the market - supporting growth, strengthening our brand, and helping our sales and client teams succeed.
- This is a full-time digital marketing role focused on execution, optimization, and measurable results.
- You will be responsible for launching, managing, and analyzing digital marketing initiatives across channels, with a focus on driving engagement, expanding brand reach, and delivering a positive return on investment.
Responsibilities
- › Plan, execute, and optimize digital marketing campaigns across email, web, and paid/organic channels
- › Manage and evolve email marketing efforts, including campaigns, journeys, and list segmentation for both client and prospect outreach
- › Support website content and design, including generating and converting leads into clients, updates, and ongoing optimization in partnership with internal stakeholders
- › Help establish best practices, benchmarks, and repeatable processes for digital marketing, and building systems that scale nationally
- › Partner with the Social Media Specialist on content planning and alignment
- › Collaborate with Sales, Client Services, and Leadership to support campaigns, initiatives, and key business priorities
- We believe in building a workplace where our people can thrive and our clients can count on us for fresh and effective solutions.
- You'll work closely with Marketing leadership, collaborate with internal partners, and have meaningful ownership over how digital supports the business.
Requirements
- Experience & Skills
- › Hands-on experience with email marketing platforms including driving the email strategy, content creation, campaign execution and tracking.
- › You enjoy digging into performance and improving results over time
Nice to have
- › 3-7+ years of experience in digital marketing (B2B experience preferred)
- › A bachelor's degree in Marketing, Communications, or a related field is preferred but not required.
Compensation
- In addition to a competitive salary, GBS provides a wide range of benefits including medical, dental, vision, disability, and much more!
Benefits
- GBS Benefits, Inc. partners with employers to design, negotiate, and manage the benefits they provide to their employees.
- These benefits range from medical and dental to mental health support and pet insurance!
- GBS Benefits is expanding its Marketing team and is seeking an experienced, strategic Digital Marketing professional to own and advance our digital presence across channels.
Company info
- The GBS Culture is the foundation of our team's strength.
- We value innovation, collaboration, and fun.
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