Leavitt Group

Leavitt Group

Digital Marketing Specialist

Salt Lake City, UT · Full-time

Sponsorship not specifiedDetected 63 days ago
A/B TestingEmail MarketingGoogle AnalyticsLeadershipCommunicationCollaborationTime Management

About the role

  • This role is critical to how we show up in the market - supporting growth, strengthening our brand, and helping our sales and client teams succeed.
  • This is a full-time digital marketing role focused on execution, optimization, and measurable results.
  • You will be responsible for launching, managing, and analyzing digital marketing initiatives across channels, with a focus on driving engagement, expanding brand reach, and delivering a positive return on investment.

Responsibilities

  • › Plan, execute, and optimize digital marketing campaigns across email, web, and paid/organic channels
  • › Manage and evolve email marketing efforts, including campaigns, journeys, and list segmentation for both client and prospect outreach
  • › Support website content and design, including generating and converting leads into clients, updates, and ongoing optimization in partnership with internal stakeholders
  • › Help establish best practices, benchmarks, and repeatable processes for digital marketing, and building systems that scale nationally
  • › Partner with the Social Media Specialist on content planning and alignment
  • › Collaborate with Sales, Client Services, and Leadership to support campaigns, initiatives, and key business priorities
  • We believe in building a workplace where our people can thrive and our clients can count on us for fresh and effective solutions.
  • You'll work closely with Marketing leadership, collaborate with internal partners, and have meaningful ownership over how digital supports the business.

Requirements

  • Experience & Skills
  • › Hands-on experience with email marketing platforms including driving the email strategy, content creation, campaign execution and tracking.
  • › You enjoy digging into performance and improving results over time

Nice to have

  • › 3-7+ years of experience in digital marketing (B2B experience preferred)
  • › A bachelor's degree in Marketing, Communications, or a related field is preferred but not required.

Compensation

  • In addition to a competitive salary, GBS provides a wide range of benefits including medical, dental, vision, disability, and much more!

Benefits

  • GBS Benefits, Inc. partners with employers to design, negotiate, and manage the benefits they provide to their employees.
  • These benefits range from medical and dental to mental health support and pet insurance!
  • GBS Benefits is expanding its Marketing team and is seeking an experienced, strategic Digital Marketing professional to own and advance our digital presence across channels.

Company info

  • The GBS Culture is the foundation of our team's strength.
  • We value innovation, collaboration, and fun.

This listing is sourced directly from Leavitt Group's careers page and normalized into a canonical job model.