Rebar

Founding Marketing Lead

New York City · Exec · Full-time

Sponsorship not specifiedDetected 47 days ago

A/B TestingGoogle AdsCRMPerformance MarketingSalesOutbound SalesSupply ChainCadenceResearchLeadershipCommunicationCollaboration

About the role

We believe the commercial construction supply chain is about to undergo a massive AI-driven transformation.
Rebar is positioned at the center of that shift - and we see a unique opportunity to become the defining voice of AI in pre-construction.
This is a highly hands-on role with broad ownership and direct exposure to company strategy.

Build Rebar's Marketing Engine
Own and scale demand generation across paid acquisition, lifecycle marketing, outbound campaigns, partnerships, events, and growth experiments
Develop campaigns and programs that drive qualified pipeline and measurable revenue impact
Own Rebar's LinkedIn presence across organic and paid, shipping consistent high-quality content including customer stories, product launches, podcast clips, executive POVs, and industry commentary
Partner with the CEO on a founder-led content program. The CEO commits ~2 hours/week to content collaboration - interviews, raw audio, draft reviews - and shows up for the podcast
Build Customer & Industry Storytelling
Create high-quality marketing assets that support both brand building and pipeline generation, including case studies, one-pagers, decks, launch materials, demo collateral, and sales enablement content

You know the difference between intent data that's useful and intent data that's noise.

3+ years of experience in B2B SaaS marketing, demand generation, growth, or GTM roles, ideally at early-stage companies
You've carried a real pipeline number before.
Not "supported pipeline." You've owned a marketing-sourced target, missed it, made it back, and can walk us through what worked.
If you've never been on the hook for revenue, you'll default to brand work when it gets uncomfortable.
You'll get on customer calls.
You work within Attention and sit on live calls, listen to losses, and talk to estimators on the phone.
Without this, voice and positioning will be wrong inside 60 days.
You speak practitioner, not marketer.

medical, dental, vision
Build a scalable content engine across thought leadership, product marketing, newsletters, webinars, sales enablement, and educational content tailored to suppliers, estimators, contractors, and operators
Equity: meaningful grant, aligned with your background
Perks: free lunches and dinners

You'll work closely with the CEO and Head of Sales to shape how Rebar shows up in the market, drives pipeline, and establishes itself as a category-defining company in construction AI.

This listing is sourced directly from Rebar's careers page and normalized into a canonical job model.