DraftKings

DraftKings

Manager, iGaming Operations & Personalization

Remote - US · Full-time

Sponsorship not specifiedDetected 16 days ago
Data ScienceA/B TestingStakeholder ManagementCommunicationProblem Solving

About the role

  • It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities.
  • Our teams are energized by innovation and readily embrace emerging technology.
  • We're not waiting for the future to arrive.

Responsibilities

  • Develop and evolve merchandising strategies using customer segmentation, game preferences, betting behaviors, denomination preferences, and lifecycle insights to create highly relevant player experiences.
  • Partner with the Product, Data Science, Analytics, Engineering, and Revenue Operations teams to shape the roadmap, prioritize initiatives, and launch new customer experiences.
  • Lead a rigorous experimentation strategy by identifying opportunities, designing and evaluating A/B tests, and scaling successful experiences across the business.
  • Collaborate with the Sportsbook, Predictions, Lottery, and other cross-functional teams to create seamless cross-platform customer experiences that strengthen engagement across our ecosystem.
  • Partner with the Game Operations, Slot Operations, and Live Dealer Teams to optimize game merchandising, content placement, and betting denomination strategies.
  • Proven experience developing personalization, merchandising, or customer experience strategies that drive measurable business outcomes.
  • Experience partnering across Product, Analytics, Data Science, Engineering, and Operations teams to deliver complex, cross-functional initiatives.
  • Excellent communication and stakeholder management skills, with the ability to influence priorities, align teams, and drive execution in a fast-paced environment.

Requirements

  • Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or a related field.
  • At least 5 years of experience in iGaming, online gaming, or another digital consumer business, with a strong understanding of casino operations, lobby strategy, and customer engagement.
  • As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Compensation

  • The US base salary range for this full-time position is 112,300.00 USD - 140,400.00 USD, plus bonus, equity, and benefits as applicable.
  • Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

Benefits

  • The US base salary range for this full-time position is 112,300.00 USD - 140,400.00 USD, plus bonus, equity, and benefits as applicable.
  • Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Company info

  • Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands, delivering the right games and content to the right customers at the right time.
  • At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas.

This listing is sourced directly from DraftKings's careers page and normalized into a canonical job model.