Hinge Health
Associate Growth Marketing Manager, Direct Mail
San Francisco-HQ · Senior
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About the role
- Join Hinge Health's Growth team and help improve one of our key acquisition channels: direct mail.
- In this role, you'll plan and execute campaigns that help prospective members discover Hinge Health and take the next step toward better musculoskeletal health.
Responsibilities
- You'll partner with the Direct Mail channel lead and teams across Growth Marketing Operations, Data Science, Creative, Finance, Accounting, Procurement, and Operations.
- You'll own defined workstreams from planning through launch and measurement, using campaign performance, experimentation, and operational excellence to improve targeting, conversion, and return on investment.
- Plan and execute direct mail campaigns: Manage audience selection, segmentation, mailer formats, messaging, timelines, and launch readiness for prospective member campaigns.
- Manage campaign budgets: Track assigned budgets and forecasts in partnership with Finance, Accounting, and Procurement, ensuring spend is aligned with approved plans.
- Support experimentation: Help design and execute tests across targeting, creative, messaging, format, and offers. Document results and apply learnings to future campaigns.
- Create visibility: Maintain campaign calendars, briefs, documentation, and reporting so partners understand status, performance, risks, and next steps.
Requirements
- 5+ years of experience in growth, performance, direct response, lifecycle, or acquisition marketing
- Experience managing customer acquisition or engagement campaigns using segmentation, personalization, targeting, or triggered communications.
- Strong analytical skills, with the ability to interpret campaign data, identify trends, and recommend clear actions.
- Strong project management and communication skills, with the ability to prioritize multiple workstreams and coordinate effectively across teams.
- An experimenter: You are curious about testing new audiences, messages, formats, and offers, and you turn results into better decisions.
Nice to have
- Experience managing or optimizing direct mail campaigns, including familiarity with print production, postal processes, fulfillment, or mail operations.
- Experience integrating offline and online marketing channels or evaluating their combined impact on acquisition.
- Familiarity with marketing automation, personalization, audience selection, experimentation, or campaign measurement technologies.
- Experience managing or forecasting a meaningful marketing budget and communicating tradeoffs to stakeholders.
- The company is headquartered in San Francisco with additional offices in Montreal and Bangalore.
- Learn more at hingehealth.com http://hingehealth.com.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- We provide reasonable accommodations for candidates with disabilities.
Skills
- direct mail.
- Plan and execute direct mail campaigns:
- Manage campaign budgets:
- Optimize channel performance:
- Monitor volume, conversion rate, cost per acquisition, and return on investment, then turn performance insights into clear recommendations.
- Coordinate cross-functional delivery:
- Support experimentation:
Benefits
- Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
- Manage your own learning and development.
- Grow with us through discounted company stock through our ESPP with easy payroll deductions.
- Hinge Health is an
- At Hinge Health, we're using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide.
- Our AI-powered, human-centered care model spans MSK, pelvic health, gastrointestinal (GI) and migraine care.
- With over 60 partnerships with health plans, PBMs and other ecosystem partners, Hinge Health is available to over 25 million people across more than 2,900 employers.
Company info
- ABOUT HINGE HEALTH At Hinge Health, we're using technology to scale and automate the delivery of healthcare, starting with musculoskeletal (MSK) conditions, which affect over 1.7 billion people worldwide.
Equal opportunity
- equal opportunity employer and prohibits discrimination and harassment of any kind.
- If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
This listing is sourced directly from Hinge Health's careers page and normalized into a canonical job model.