Roblox
Growth Marketing Manager Lead
San Mateo, CA, United States · Full-time
H1B sponsorship available$216k-$257kDetected 12 hours ago
SQLMachine LearningData ScienceA/B TestingProduct StrategyStakeholder ManagementGrowth MarketingPerformance MarketingBusiness DevelopmentLeadershipCommunicationCollaborationPublic Speaking
About the role
- Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.
- As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox.
- This role sits at the intersection of marketing, product, data science, and engineering.
Responsibilities
- For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.
- Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences- all created by our global community of developers and creators.
- At Roblox, we're building the tools and platform that empower our community to bring any experience that they can imagine to life.
- A career at Roblox means you'll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
- Roblox is building the future of human connection through play.
- You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth.
- You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact.
Requirements
- 12+ years of experience in Growth Marketing, Product Growth, Performance Marketing, or related disciplines at a high growth consumer technology company.
- Strong understanding of the full growth funnel, from acquisition and activation through retention and monetization.
- Advanced SQL proficiency and experience working directly with large datasets.
- Ability to independently identify insights, quantify opportunities, and make data-driven decisions.
- Ability to identify product-led growth opportunities and influence roadmap prioritization.
- Strong business judgment and ability to balance short-term performance with long-term strategic investments.
- Strong understanding of modern advertising technology, measurement infrastructure, and growth tooling.
- Demonstrated experience leveraging AI to improve decision-making, accelerate workflows, and increase organizational effectiveness.
- Familiarity with responsible AI practices, including quality assurance, risk mitigation, and governance considerations.
Nice to have
- Experience scaling a global consumer marketplace, gaming platform, social platform, or creator ecosystem.
- Passion for gaming, creator ecosystems, and online communities.
- For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below.
- Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
Skills
- Identify opportunities to leverage personalization, recommendation systems, AI, and marketing technology to improve user outcomes.
- Explore emerging channels, partnerships, creators, and platform opportunities that can unlock incremental growth.
- Evaluate new technologies, ad products, and AI-enabled workflows to improve efficiency and performance.
- Translate complex analyses into clear business recommendations for senior leadership.
- Help define the long-term growth roadmap and operating model for Roblox.
Compensation
- $216,160 - $257,440 USD
Visa & Work Authorization
- For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.
This listing is sourced directly from Roblox's careers page and normalized into a canonical job model.