Appian Corporation

Appian Corporation

Marketing Data Manager

McLean, Virginia · Senior

Sponsorship not specified$75k-$175kDetected 14 days ago
Data AnalysisData VisualizationComplianceSalesforceMarketoCRMSalesBudgetingRecruitingCommunicationMentoring

Stay score

odds of building a lasting career here

57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

Personalize to your clock →

Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 5 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

2 transfer filings in the last year, covering 2 workers. Median labor-condition decision: 32 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

No reports yet — be the first to help the next applicant.

About the role

  • Appian is investing in marketing infrastructure that scales with explosive growth in enterprise AI adoption.
  • This role exists to transform our marketing database from a reactive asset into a proactive growth engine, establishing the data quality standards and governance frameworks that power segmentation, personalization, and attribution at scale.

Responsibilities

  • Architect and execute data hygiene programs within Marketo and Salesforce, including deduplication, enrichment, segmentation frameworks, and automated governance workflows that maintain compliance with GDPR and global opt-in regulations.
  • Partner with Marketing Operations, Demand Generation, and Sales Operations teams to design and implement lead routing, scoring models, and segmentation strategies that accelerate pipeline velocity and improve lead-to-MQL conversion.
  • Lead cross-functional initiatives to standardize data capture, field utilization, and taxonomy across marketing systems, ensuring consistency that enables accurate reporting and strategic decision-making.
  • Drive continuous optimization of data processes by identifying gaps, recommending automation opportunities, and implementing scalable solutions that reduce manual effort while improving data integrity
  • As Appian scales its AI-Powered Process Automation platform globally, this team ensures marketing moves fast with confidence, backed by clean data and automated workflows that drive measurable business outcomes.
  • You will define what success looks like, measure it, and drive continuous improvement across global and regional stakeholders.

Requirements

  • Marketing Automation Expertise: Deep hands-on experience with Marketo, including database management, segmentation, campaign execution, and integration with CRM systems.
  • CRM Proficiency: Strong working knowledge of Salesforce, including custom object management, field mapping, reporting, and marketing-to-sales data flow.

Nice to have

  • Compliance Management: Experience managing GDPR, CCPA, and other global opt-in and consent processes, including system configuration, documentation, and stakeholder training.
  • Process Automation: Familiarity with workflow automation, data enrichment tools, and API integrations that reduce manual effort and improve data quality at scale.
  • Ecosystem Experience: We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment.
  • Tools and Resources
  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training.
  • This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We'll immerse you into our community rooted in respect starting on day one.
  • Appian fosters inclusivity through our 8 employee-led affinity groups.

Skills

  • Marketing Data Manager
  • McLean, Virginia, USA |
  • On-site at Appian Headquarters

Compensation

  • $75,000 - $175,000 USD

Benefits

  • Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future.
  • Benefits vary by country-please ask your Talent Acquisition contact for details specific to the location you are applying to.

Company info

  • Marketing Operations creates reliable reporting frameworks based on consistent and segmented data, while creating a frictionless journey from lead to MQL.
  • The team is responsible for the marketing team's data, analytics, lead lifecycle, budgeting, tech & tools.

Equal opportunity

  • equal opportunity employer that strives to attr

Visa & Work Authorization

  • Architect and execute data hygiene programs within Marketo and Salesforce, including deduplication, enrichment, segmentation frameworks, and automated governance workflows that maintain compliance with GDPR and global opt-in regulations.
Apply directly at Appian Corporation →Create a free account for alerts like thisView Appian Corporation immigration profile

This listing is sourced directly from Appian Corporation's careers page and normalized into a canonical job model.