Fusionworldwide

Lifecycle Manager

Boston, MA

Sponsorship not specifiedDetected 50 days ago

SQLSnowflakeNLPA/B TestingComplianceSEMHubSpotGoogle AnalyticsCRMSalesSupply ChainProcurementLeadershipPlain Language

About the role

We help engineers, procurement teams, and supply chain leaders at some of the most demanding companies in the world find the components they need - fast, at the right price, and with the quality assurance to back it up.
You do not measure success by sends or open rates.
You measure it by pipeline contribution and revenue influence. - Palantir to HubSpot activation This is the defining opportunity of this role.

Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication - all tied to pipeline targets, not activity metrics.
Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.
Use Palantir cohort intelligence to drive hyper-personalized segmentation - product interest signals, commodity categories, order history, geography, and account type - not generic batch-and-blast.
Build and run ABM programs targeting Fusion's highest-value accounts: coordinated paid, email, and content plays with account-level reporting that sales trusts.
Coordinate with EMEA and APAC leads to adapt global programs for EMEA and Asia-Pacific buyers, compliance requirements, and market behaviors.
Own HubSpot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
Build the automation layer that activates Palantir data inside HubSpot - the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
Manage global email compliance across U.S., EU, and APAC: GDPR, CAN-SPAM, CASL, consent management, suppression flows, and re-permission programs.
Partner with eCommerce/Engineering (who own the HubSpot data model and integration layer) to request schema and property changes through the defined process.
Lead scoring & qualification

5-8 years of hands-on B2B demand generation, marketing operations, or CRM experience.
Pipeline ownership mentality: you are accountable to MQL, SQL, and marketing-sourced pipeline numbers - not sends or open rates.
Data literacy: you can spot a corrupted source field, UTM gap, or misconfigured workflow trigger without being told where to look.
Clear, direct communicator: you can explain a technical problem to a sales rep and a business problem to an engineer.

Experience working with Palantir, Snowflake, or equivalent enterprise data intelligence platforms for buyer segmentation and cohort analysis.
Hands-on experience with ZoomInfo or Lusha wired into a CRM for contact scoring and data hygiene.
Background in B2B e-commerce, electronic components, distribution, or technology procurement.
Account-Based Marketing (ABM) experience with named account targeting, multi-channel coordination, and account-level pipeline reporting.
Experience with AI-assisted lead scoring or GPT-powered enrichment workflows.
Multi-region email compliance experience across U.S., EU, and APAC.
Bachelor's degree in Marketing, Business, Information Systems, or a related field.
Strongly preferred

Certifications are a bonus; they are not a substitute for real configuration experience.

This listing is sourced directly from Fusionworldwide's careers page and normalized into a canonical job model.