Graco
Category Marketing Manager
Dayton, Minnesota, USA (French Lake) · Mid · Contract
Stay score
odds of building a lasting career here
Sponsors, but it's cap-subject — you still face the weighted lottery (~30% per draw at Level II). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
The bottom of this range ($75,000) is below the Level I prevailing wage of $113,589. An H-1B cannot be filed below the prevailing wage, so an offer at the floor of this band could not be sponsored as posted.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · Minneapolis-St. Paul-Bloomington, MN-WI. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
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Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials.
- Well, we pump peanut butter into your jar, and the oil in your car.
- We glue the soles of your shoes, the glass in your windows and the screen on your phone.
Responsibilities
- Develop a 5-year category roadmap for assigned areas aligning with the division's global strategy and market trends.
- Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products.
- Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals.
- Define and manage product branding strategies to ensure consistency and alignment with company values and brand identity.
- Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.
- Collaborate with channel marketing and corporate marketing in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising.
- Develop compelling marketing messages for all marketing products and presentations, and other promotional materials in alignment with channel marketing.
- Collaborate with sales and operations teams to develop accurate product forecasts and inform inventory management and production planning process.
- Create and maintain a global messaging document to ensure consistency in messaging.
- Conduct and analyze VOC insights to inform marketing strategies and develop market segmentation to define the buyer journey map for target personas.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in marketing, with success in vertical-specific and market development strategies.
Compensation
- Graco offers attractive compensation, benefits and career development opportunities.
Benefits
- Identify and articulate unique value proposition of the product, highlighting key benefits and advantages for customers.
Company info
- Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers.
- Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution.
- Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly.
Visa & Work Authorization
- Applicants must be legally authorized to work in the United States on a permanent and unrestricted basis.
This listing is sourced directly from Graco's careers page and normalized into a canonical job model.