Crunchyroll

Crunchyroll

Director, Global Engagement Strategy and Planning

Dallas, Texas, United States · Director

Sponsorship not specifiedDetected 7 days ago
Data ScienceA/B TestingLeadershipCommunicationMentoringPublic Speaking

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Lottery odds40
Fits your clock70

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About the role

  • As a Director of Global Engagement Strategy and Planning, you will strategically help shape how we grow and deepen engagement with our streaming platform using data.
  • Habituality reporting (frequency, active days, etc)
  • Content engagement (views, conversion rate, completion rate)

Responsibilities

  • You will identify incremental engagement opportunities, translate data into growth strategies, and partner with product/content/lifecycle teams to drive measurable consumer behavior change for engagement.
  • You will sit at the intersection of core product experience, lifecycle communications, and analytics to design long-term business strategies, develop and track impactful initiatives that drive/deepen engagement with our streaming platform.
  • You will develop insights and strategies that help users establish stronger viewing habits, increase frequency and depth of engagement, and ultimately create more valuable and durable subscriber relationships.
  • Own "what happened, why did it happen, and what should we do about it" for all engagement KPIs and content performance.
  • Own periodic readouts of:
  • Develop Engagement Strategies
  • Partner with Lifecycle and Product teams to establish messaging strategies that are designed to improve habituality for the user base.
  • Develop hypotheses around what drives engagement and habit formation and establish analytical approaches to validate them.
  • Support program for new parents

Nice to have

  • 12+ years of experience in analytics, strategy, consumer insights, product analytics, or related field, with experience leading analytical work.
  • Experience managing, mentoring, or leading Senior Manager-level employees.
  • Experience working on digital platforms.
  • Deep understanding of consumer behavior and engagement metrics, with the ability to analyze user journeys, identify drivers of habit formation and retention, and translate insights into actionable growth strategies.
  • Demonstrated ability to translate complex data into business strategies and actionable recommendations.
  • Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives, quantify incremental impact, and inform data-driven product and growth decisions.
  • Experience working in a globally matrixed organization.
  • Experience in streaming, subscription business, media, entertainment, digital products, e-commerce, or other consumer technology environments strongly preferred.

Skills

  • Engagement KPI framework

Compensation

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • 401(k) plan, with employer match
  • Pet insurance and some of our offices are pet friendly!

Equal opportunity

  • Our commitment to diversity and inclusion
  • We are an equal opportunity employer and value diversity at Crunchyroll.
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.