Betterment

Manager, Demand Generation Marketing

Betterment HQ - New York City

No sponsorship$120k-$150kDetected 20 days ago

Project ManagementSEMHubSpotSalesforceCRMPerformance MarketingBusiness DevelopmentLead GenerationBudgetingCommunicationMentoring

About the role

This role is based out of our NYC office.
Below we've reflected the base salary range we would offer for this position.
Actual salaries may vary depending on factors including but not limited to location, experience, and performance.

Plan, launch, and optimize demand generation campaigns across paid media, email nurture, digital channels, and event sponsorships to build pipeline for Betterment's 401(k) sales organization
Manage agency relationships, media performance, and budget pacing across SEM, programmatic display, and paid social
Own audience targeting, segmentation, and nurture strategy across target-account and lifecycle motions
Partner with RevOps on lead routing, scoring workflows, and marketing automation
Drive optimizations across lead, MQL, and pipeline metrics
Collaborate with business development, sales, creative, product, PR, compliance, etc.
Maintain social proof program, creating case studies and ensuring growth of our reviews and awards strategies
Betterment is seeking an experienced B2B Marketing Manager to support the demand generation efforts for our 401(k) sales organization.
Our team is passionate about our mission, to empower people to build wealth with confidence and ease.

4+ years of B2B marketing experience with a strong focus on demand generation and pipeline building
Experience managing campaigns across multiple channels and stakeholders simultaneously, with strong project management and prioritization skills
2+ years working with agencies and vendors (SEM, programmatic display, paid social, etc.)
Experience with budget planning and performance reporting, including MQL tracking and pipeline contribution

Day-one 401(k) match plus matching on qualified student loan payments.
What happens next
We'll take a few weeks to review all applications.
If we'd like to spend more time with you, we'll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.
Many of our questions will be aimed at understanding how you might operate here at Betterment.
Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.
On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency.
As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision.

Below we've reflected the base salary range we would offer for this position.
The range listed is just one component of Betterment's total compensation package for employees.

This job may also be eligible for variable compensation in the form of a company incentive bonus.
Equity for all employees, including new hire and refresher grants.
Flexible paid time off, paid parental leave, and a fully paid four-week sabbatical in your sixth year.

us as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic ch

This listing is sourced directly from Betterment's careers page and normalized into a canonical job model.