ScreenPal
Director of Product Marketing
Seattle, Washington, United States · Director
Sponsorship not specifiedDetected 246 days ago
Data VisualizationA/B TestingEmail MarketingContent MarketingCRMSalesLead GenerationExcelCustomer SupportLeadershipCommunicationCollaboration
About the role
- You're a storyteller, a strategic thinker, and a practical, hands-on marketer who thrives in a fast-paced, collaborative environment.
Responsibilities
- Lead cross-functional planning and execution for product launches and major marketing initiatives.
- Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.
- Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
- Lead integrated campaigns that generate high-quality leads with measurable ROI.
- Manage global digital programs including social media, email, and content marketing.
- Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
- Cross-Functional Alignment Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
- Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
- Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- Strong data visualization skills and the ability to clearly communicate insights and business impact.
- Experience with web analytics, A/B testing, site authoring, email marketing, social media, CRM, and other marketing tools.
- Hands-on experience with content marketing, and lifecycle marketing.
Nice to have
- Experience with inbound B2B and B2C marketing strategies.
- SaaS experience with free-to-paid conversion models.
- 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
Benefits
- Go-to-Market Leadership Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
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This listing is sourced directly from ScreenPal's careers page and normalized into a canonical job model.