SALT XC
SEM Supervisor
Toronto, Canada
Sponsorship not specifiedDetected 8 days ago
SQLBigQueryData VisualizationSEOSEMGoogle AdsMarketing AnalyticsGoogle AnalyticsForecastingLeadershipCommunicationMentoringPublic SpeakingOrganizational Skills
About the role
- You will act as the senior subject matter expert across search and retail media, providing strategic recommendations to clients, mentoring team members, and championing continuous improvement through analytics, testing, and platform innovation.
- We are structured to do what's right for our clients - connecting perspectives, operating across mediums, and ensuring meaningful, effective creative solutions.
- We live the values in our name. "Salt of the Earth" reflects how we work: collaborative, humble, and hard-working.
Responsibilities
- Lead the strategic planning, development, and optimization of search and retail media programs across a portfolio of clients:
- Design full-funnel search strategies and cohesive account structures aligned to business objectives.
- Develop keyword, audience, and intent strategies that connect consumer behavior with media planning and measurement.
- Build testing roadmaps and translate insights into scalable account improvements and strategic recommendations.
- Build trusted client relationships by confidently translating complex search strategies into clear, actionable business recommendations:
- Lead client meetings and strategic discussions, presenting recommendations with confidence and credibility.
- Partner closely with Client Services, Strategy, Analytics, Creative, and Media teams to develop integrated recommendations.
- We don't just talk about balance, growth, and culture, we build for it:
Requirements
- Working closely with Client Services, Strategy, Analytics, and Creative teams, you will shape integrated media solutions while supporting the operational excellence required to manage high-performing search programs.
Nice to have
- Experience with scripts, automation, AI workflows, or operational efficiencies within Google Ads.
- Working knowledge of SEO strategy, content discovery, and organic search optimization.
- Experience with Looker Studio, BigQuery, SQL, or other marketing analytics tools.
- Experience across additional digital channels such as Paid Social, Programmatic, or CRM.
Skills
- Deep expertise across Google Ads, including Search, Performance Max, Demand Gen, YouTube, and emerging AI-driven campaign capabilities.
- Strong experience with GA4, conversion tracking, attribution, tagging, reporting frameworks, and performance measurement.
- Strong organizational skills with experience managing multiple priorities while maintaining high operational standards.
Benefits
- Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you-wellness, RRSPs, or extra time off.
- Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
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